Real Estate
September 30, 2025
Become the agent buyers and sellers already know
Real estate agents use TV advertising to build the kind of local name recognition that fills their pipeline with ready-to-list sellers and qualified buyers.
Table of Contents
In real estate, name recognition is everything. When homeowners decide to sell, they call the agent they've heard of. When buyers need representation, they reach out to someone who feels familiar and trustworthy. TV advertising builds that recognition faster and more effectively than any other medium.
Why top-producing agents use TV advertising
The most successful agents aren't just good at real estate—they're visible. TV advertising gives you the kind of presence that makes you the first call when someone's ready to buy or sell.
Become the go-to local agent: TV puts your face and name in front of homeowners in your target neighborhoods multiple times a week. When they're ready to list or buy, you're already top-of-mind. Research shows 71% of consumers won't work with someone they don't recognize.
Build instant credibility: Consumers trust TV ads 4x more than social media. A TV commercial positions you as an established professional, not just another agent with a Facebook ad. When sellers interview agents, you're the one they've already seen on TV.
Dominate specific neighborhoods: Target by ZIP code, city, or radius around a specific address. Perfect for farming areas where you want every homeowner to know your name. Unlike billboards or mailers, you can adjust your target area anytime.
Track measurable results: See exactly how many people viewed your ad, which channels performed best, and where your impressions came from. Unlike billboards, yard signs, or mailers, you know exactly what you're getting for your money.
Stand out from the competition: While other agents fight for Zillow leads and Google Ads clicks, you're building real brand awareness on channels your clients actually watch—ESPN, HGTV, local news, and 100+ streaming platforms.
Real results agents are seeing
Agents using Adwave report:
Seller inquiries from neighborhoods they're targeting
Buyers mentioning they saw their ad on TV during consultations
Increased name recognition at open houses and listing appointments
More referrals from people who recognize them from TV
How it works for real estate agents
Provide your website or brokerage info. Our AI pulls your headshot, listings, testimonials, and branding to create a professional commercial.
Customize with our chat-based editor. Swap your photo, update the script to highlight your specialties (luxury homes, first-time buyers, investment properties), change music, or adjust messaging.
Choose your target market. Go hyper-local with specific neighborhoods or ZIP codes, or cover your entire metro area.
Launch and track performance. Your ad goes live within 24 hours on NBC, Hulu, HGTV, ESPN, and 100+ channels. Track views, locations, and spend in real-time.
Affordable pricing for agents
Most agents spend $500–$2,000 per month on Zillow leads, Facebook ads, and mailers. For just $50–$250/month, you can be on TV building the kind of name recognition that brings clients to you. One listing pays for months of advertising.