Food & Beverage
September 30, 2025
Fill tables on Tuesday nights—not just weekends
Restaurants use TV advertising to drive consistent foot traffic, promote events, and become the place everyone wants to try.
Table of Contents
Word-of-mouth and Instagram posts help, but TV advertising builds the kind of widespread awareness that fills tables on slow weeknights and builds lines on weekends. When people in your city are deciding where to eat tonight, TV ads make sure they think of you first.
Why restaurants advertise on TV
The restaurant business is incredibly competitive. TV advertising gives you visibility that goes far beyond social media followers and helps you reach customers who have never heard of you.
Drive consistent foot traffic: TV ads remind local viewers to visit your restaurant. Run campaigns during slow periods to fill tables on Tuesday nights, promote happy hour, or drive lunch traffic.
Build local buzz fast: New restaurants can build awareness in weeks instead of months. Established restaurants can stay top-of-mind and attract customers who drive by every day but have never stopped in.
Promote events and specials: Running a prix fixe dinner? Launching brunch? Hosting live music? TV ads get the word out to thousands of local diners at once.
Target diners nearby: Advertise by ZIP code or radius to reach people within a 5, 10, or 15-mile radius—the distance most diners will travel for a meal. No wasted spend on people too far away to visit.
Showcase your food and atmosphere: TV commercials let you show off beautifully plated dishes, your dining room atmosphere, and the experience customers can expect. Food looks better in motion than in static photos.
Real results restaurants are seeing
Restaurant owners using Adwave report:
More reservations and walk-ins within days of launching their first campaign
Customers mentioning they saw the ad on TV when making reservations
Increased weeknight traffic, not just weekend crowds
Higher event attendance and special promotion participation
How it works for restaurants
Provide your website or social media. We pull photos of your food, interior, and branding to create a mouthwatering commercial that showcases what makes your restaurant special.
Customize with our chat-based editor. Highlight signature dishes, promote happy hour or brunch, emphasize ambiance (romantic date night vs. family-friendly), or feature chef specials.
Target nearby diners. Focus on ZIP codes within your typical customer radius. Perfect for neighborhood spots or destination restaurants wanting to expand their reach.
Launch and track results. Your ad goes live within 24 hours. Monitor views and correlate ad performance with reservation increases and foot traffic.
Affordable pricing that pays for itself
Most restaurants spend hundreds on social media ads that get lost in the scroll. For $50–$250/month, you can be on TV reaching thousands of hungry viewers in your area. A few extra tables per week pays for your entire campaign.