Automotive
September 30, 2025
Fill your showroom and service bays with TV advertising
Automotive dealerships and service centers drive traffic with TV ads that reach car buyers in their market.
Table of Contents
Big dealerships dominate local TV with ads for sales events and new models. Independent dealers, used car lots, and auto service centers can't compete with their budgets—until now. Adwave makes TV advertising affordable so you can reach local car buyers on the same channels.
Why automotive businesses advertise on TV
Car buying is a major decision. People research online but ultimately buy from dealerships they recognize and trust. TV advertising builds that recognition and drives traffic to your lot or service center.
Drive showroom and service traffic: TV ads work for automotive. When people need a car, an oil change, or a repair, they visit the business they've seen on TV. Build awareness and they'll come to you.
Promote sales events and inventory: Highlight new inventory arrivals, end-of-year clearance, service specials, or financing offers. Update your ad whenever your promotion changes.
Target local car buyers: Advertise by ZIP code or city to reach buyers in your market. Perfect for used car dealers, specialty shops (trucks, luxury, imports), and independent service centers competing with franchises.
Build trust and legitimacy: Car buying involves trust. TV advertising makes your dealership or shop feel established and credible. Buyers trust businesses they've seen advertised on TV.
Compete with big dealers locally: While big dealerships spend $10,000+ per month on TV, you can advertise in your specific market for $50–$250/month and compete for local buyers.
Real results automotive businesses are seeing
Automotive businesses using Adwave report:
Increased showroom traffic and test drive requests
More service appointments and repair inquiries
Customers mentioning they saw the ad when visiting
Higher conversion on promoted inventory or service specials
How it works for automotive businesses
Provide your website or dealership information. We create an ad showcasing your inventory, services, or current promotions.
Customize your message. Highlight specific vehicles, financing offers, service specials, or what makes your business special (family-owned, warranty, certified mechanics).
Target your market. Go city-wide or focus on neighborhoods within driving distance of your location.
Launch and track results. Your ad goes live within 24 hours. Monitor views and measure impact through showroom visits, service appointments, and sales.
Affordable pricing for automotive businesses
One car sale or a few service appointments pay for months of TV advertising. Start at $50/month and compete with the big dealers in your market.