Financial
September 30, 2025
Be the accountant people call before tax season panics
Accounting firms build year-round awareness with TV ads that make you the first call when businesses need bookkeeping, tax prep, or CFO services.
Table of Contents
Most people find accountants through referrals or panicked Google searches right before tax deadline. TV advertising changes that by building year-round awareness so when someone needs accounting help—tax prep, bookkeeping, CFO services—they already know your firm's name.
Why accounting firms advertise on TV
Financial services require trust. Small business owners and high-income households choose accountants who feel professional, established, and credible. TV advertising builds that perception faster than any other medium.
Build trust and credibility: TV ads position your firm as established and professional. People trust accountants they've seen on TV far more than random Google search results. When they need tax help or bookkeeping, you're the name they remember.
Attract higher-value clients: Small business owners, retirees, and high-net-worth individuals watch TV. A well-placed ad attracts clients who need ongoing services—monthly bookkeeping, quarterly tax planning, CFO advisory—not just one-time tax prep.
Target local businesses and households: Advertise by ZIP code to reach homeowners, retirees, and small business owners in your service area. Focus on affluent neighborhoods and business districts where your ideal clients are.
Stay top-of-mind year-round: Don't wait for tax season. Run ads throughout the year so when someone needs financial planning, bookkeeping, or tax help, they call you first—not your competitor.
Compete with big firms: While H&R Block and corporate firms dominate national advertising, you can own your local market. Small businesses prefer working with local accountants who understand their community.
Real results accounting firms are seeing
Accounting firms using Adwave report:
More consultation requests from small business owners
Clients mentioning they saw the ad when calling
More high-value clients seeking ongoing services (bookkeeping, payroll, CFO)
Increased name recognition in their local business community
How it works for accounting firms
Provide your website. We pull your services, team information, and branding to create a professional commercial that showcases your expertise.
Customize your message. Highlight specialties (small business accounting, tax planning, CFO services, QuickBooks consulting) and adjust tone to match your brand—whether approachable or corporate-professional.
Target your local market. Go city-wide or focus on affluent ZIP codes and business districts where your ideal clients are located.
Launch and track results. Your ad goes live within 24 hours. Monitor views and correlate with consultation requests, phone calls, and new client signings.
Affordable pricing for firms of any size
One new small business client covers months of TV advertising. Start at $50/month and build the year-round awareness that brings clients to you—not just during tax season.