Financial
September 30, 2025
Compete with State Farm and Allstate—locally
Independent insurance agents use TV advertising to become the trusted local name that buyers call for auto, home, and life coverage.
Table of Contents
State Farm, Allstate, and Geico spend millions on TV advertising because it works. As an independent agent, you can't match their national budget—but you don't need to. Adwave lets you advertise locally on the same channels for as little as $50/month and own your market.
Why insurance agents advertise on TV
Insurance is a trust-based business. People buy from agents they recognize and feel comfortable with. TV advertising builds that recognition faster and more effectively than digital ads ever could.
Build local name recognition: When someone needs auto, home, or life insurance, they call the agent they've seen on TV. TV ads make you the familiar local name—not just another agent in the phone book.
Compete with national brands locally: State Farm and Allstate advertise nationally. You can advertise locally in your market and dominate your ZIP codes. When local buyers need insurance, you're the name they know.
Attract higher-value clients: TV viewers skew older and higher-income—exactly the demographic that needs life insurance, umbrella policies, and comprehensive coverage. These are the clients with higher premiums and long-term value.
Position yourself as the trusted local expert: A TV ad makes you feel established and credible. People prefer working with local agents who understand their community and will be there when they need to file a claim.
Cross-sell existing clients: When your existing clients see you on TV, it reinforces their decision to work with you and opens the door to cross-sell additional policies (bundling home and auto, adding umbrella coverage).
Real results insurance agents are seeing
Insurance agents using Adwave report:
More quote requests from qualified buyers in their area
Clients mentioning they saw the ad when calling for quotes
Increased policy signups and higher average premiums
More cross-sell opportunities with existing clients
How it works for insurance agents
Provide your website or agency information. We create a professional commercial highlighting your services (auto, home, life, commercial) and local expertise.
Customize your message. Emphasize your specialties, local presence, multi-carrier options, or personalized service. Include your contact information prominently.
Target your service area. Focus on ZIP codes, cities, or counties you serve. Reach homeowners, car owners, and business owners in your area.
Launch and track results. Your ad goes live within 24 hours. Monitor views and correlate with quote requests and new policy sign-ups.
Affordable pricing for independent agents
A few new policies pay for months of TV advertising. Start at $50/month and compete with the big brands in your local market.