Health and Wellness
September 30, 2025
Attract new patients who already trust your practice
Dental practices use TV advertising to build local recognition and fill their schedule with new patients and families.
Table of Contents
People choose dentists based on trust, proximity, and referrals. TV advertising accelerates all three: you become the familiar name in your community, you appear credible because you're on TV, and existing patients proudly recommend a dentist they've seen advertised.
Why dental practices advertise on TV
Your practice needs a steady flow of new patients to thrive. TV advertising fills your schedule by reaching families and individuals actively looking for a dentist—or unhappy with their current one.
Attract new patients consistently: TV ads keep your schedule full by reaching people who need a dentist—new residents, people unhappy with their current dentist, parents looking for a pediatric practice, or adults finally ready to address dental problems.
Build trust with families: Parents want a dentist their kids will feel comfortable with. A friendly, professional TV ad reassures them that your practice is welcoming, gentle, and family-friendly.
Promote specialty services: Highlight cosmetic dentistry (whitening, veneers), orthodontics (Invisalign), implants, or sedation dentistry to attract patients seeking those specific services and willing to pay for them.
Target your local area: Advertise by ZIP code to reach patients within a convenient distance of your practice. Most dental patients won't drive more than 10 miles, so hyper-local targeting is essential.
Stand out from corporate chains: While Aspen Dental and other chains advertise heavily, you can compete locally by building brand awareness in your specific ZIP codes. You're the local practice people know and trust.
Real results dental practices are seeing
Dental practices using Adwave report:
More new patient appointments each month
Families mentioning they saw the ad when booking
Increased inquiries about cosmetic services and implants
Higher patient retention as brand awareness grows
How it works for dental practices
Provide your website. We create a friendly, professional ad highlighting your services, technology, and patient care approach.
Customize your message. Emphasize specialties (cosmetic, pediatric, sedation), patient comfort features, convenient hours, or insurance accepted.
Target nearby neighborhoods. Focus on ZIP codes within 5–10 miles of your practice. Reach families where they live.
Launch and track results. Your ad goes live within 24 hours. Monitor views and measure impact through new patient appointments and inquiry calls.
Affordable pricing that fills your schedule
A few new patients per month pays for your entire advertising budget. Start at $50/month and build the local recognition that keeps your schedule consistently full.