Health and Wellness
September 30, 2025
Be the vet pet owners think of first
Veterinary clinics build trust and attract new pet parents with TV ads that make you the familiar, caring choice in your community.
Table of Contents
Pet owners are fiercely loyal to vets they trust—but how do new pet owners or people moving to the area find you? TV advertising builds awareness in your community so when someone adopts a pet, moves in, or faces a pet emergency, they already know your clinic's name.
Why veterinary clinics advertise on TV
Pet owners choose vets based on trust, recommendations, and proximity. TV advertising accelerates all three by making you the familiar, caring practice everyone in the neighborhood knows about.
Attract new pet owners: Reach people who just moved to the area, adopted a pet, got a puppy or kitten, or are looking for a new vet. TV ads make you the familiar, trusted option they think of first.
Build trust with pet parents: Pet owners are protective and emotional about their animals. A warm, professional TV ad reassures them that you're compassionate, experienced, and genuinely care about animals.
Promote specialty services: Highlight emergency care, surgery, dental services, exotic animal care, or advanced diagnostics to attract clients who need those specialties and are willing to pay for quality care.
Target your local community: Advertise by ZIP code to reach pet owners within a convenient distance. Most clients won't drive more than 10–15 miles for routine care (though they will for emergencies or specialists).
Stand out from corporate chains: VCA and Banfield advertise heavily. You can compete locally by building brand awareness in your specific area. You're the local clinic that actually knows their patients by name.
Real results veterinary clinics are seeing
Veterinary clinics using Adwave report:
More new client appointments (puppies, kittens, new pet owners)
Pet owners mentioning they saw the ad when booking
Increased requests for specialty services and procedures
Higher client retention and word-of-mouth referrals
How it works for veterinary clinics
Provide your website or clinic information. We create a caring, professional ad showcasing your services, team, and compassionate approach to pet care.
Customize your message. Highlight specialties (emergency care, surgery, dental, exotic animals), extended hours, or what makes your clinic special (fear-free certified, low-stress handling).
Target nearby pet owners. Focus on ZIP codes within 10–15 miles of your clinic. Reach pet owners where they live.
Launch and track results. Your ad goes live within 24 hours. Monitor views and measure impact through new client appointments and inquiry calls.
Affordable pricing for veterinary practices
A few new clients pay for your entire monthly advertising budget. Start at $50/month and build the local recognition that attracts loyal pet owners to your practice.