Home Services > Plumbers
September 30, 2025
TV advertising for plumbers
When pipes burst or water heaters fail, homeowners call the plumber they recognize. TV advertising builds that instant name recall.
Table of Contents
At 2 AM when a pipe bursts, homeowners don't scroll through Yelp reviews. They call the plumber whose name they remember. TV advertising makes you that plumber by building recognition long before the emergency hits.
Why plumbers advertise on TV
Plumbing is an emergency-driven business. Most homeowners don't need a plumber until disaster strikes—and when it does, they call the company they've heard of, not the cheapest Google Ad result.
Win emergency calls: Burst pipes, water heater failures, clogged drains—homeowners panic and call the plumber they've seen on TV. Build recognition before the emergency, and you'll be the first call when disaster strikes.
Book scheduled work: TV ads don't just drive emergencies. They bring in bathroom remodels, water heater replacements, sewer line repairs, and fixture installations—the high-margin work that keeps your schedule full.
Target homeowners in your service area: Advertise by ZIP code to reach homeowners in the neighborhoods you serve. Focus on older homes with aging plumbing systems. No wasted spend on renters or areas outside your range.
Compete with franchise plumbers: National franchises like Roto-Rooter and Benjamin Franklin advertise heavily. You can compete by dominating your local ZIP codes on TV. When homeowners in your area need a plumber, your name is the one they know.
Build trust for expensive work: Sewer line repairs and whole-house re-pipes cost thousands. TV advertising makes you feel established and trustworthy—not just the cheapest guy with a van.
Real results plumbers are seeing
Plumbing companies using Adwave report:
More emergency calls from their target ZIP codes
Customers mentioning they saw the ad when calling
More high-value remodel and replacement jobs
Less reliance on expensive lead generation services
How it works for plumbers
Provide your website. We create an ad highlighting your services, response time, and local expertise.
Customize your message. Emphasize emergency service (24/7 availability), bathroom remodels, water heater installation, or drain cleaning.
Target your service area. Focus on ZIP codes you serve. Perfect for older neighborhoods where plumbing systems need frequent repairs.
Launch and track results. Your ad goes live within 24 hours. Monitor views and measure impact through call volume and booked jobs.
Affordable pricing that pays for itself
One emergency call or water heater job pays for months of advertising. Start at $50/month and become the go-to plumber in your service area.