Home Services
September 30, 2025
Be the contractor homeowners call first
Plumbers, electricians, HVAC, contractors—TV ads make your home service business the familiar name homeowners trust.
Table of Contents
When a pipe bursts at 2 AM, the AC breaks in July, or termites appear, homeowners panic. They don't scroll through Yelp reviews—they call the contractor whose name they already know. TV advertising makes you that contractor by building recognition long before the emergency happens.
Why home service businesses advertise on TV
Plumbers, electricians, HVAC companies, contractors, cleaners—all share the same challenge: how do you become the name homeowners remember when they need help? TV advertising solves that by building year-round recognition in your service area.
Be the first call when emergencies happen: Burst pipes, electrical outages, AC failures—homeowners call the contractor they've seen on TV. Build recognition before the emergency, and you'll be the first call when disaster strikes.
Win scheduled and project work: TV ads don't just drive emergency calls. They bring in bathroom remodels, kitchen renovations, HVAC replacements, and maintenance contracts—the high-margin work that keeps your business profitable.
Target homeowners in your service area: Advertise by ZIP code to reach homeowners in the neighborhoods you serve. Focus on areas with older homes where repair and replacement needs are highest. No wasted spend on renters or distant markets.
Compete with national franchises locally: Big franchises like Benjamin Franklin Plumbing, Mr. Rooter, and Terminix advertise heavily. You can compete by dominating your local ZIP codes on TV—at a tiny fraction of their advertising budget.
Build trust for expensive work: Home service work can cost thousands. TV advertising makes you feel established, licensed, insured, and trustworthy—not just the cheapest option on Google.
Real results home service businesses are seeing
Home service companies using Adwave report:
More emergency calls from their target ZIP codes
Higher-value project work (remodels, replacements, installations)
Customers mentioning they saw the ad when calling
Less reliance on expensive lead generation services
How it works for home service businesses
Provide your website or business information. We create an ad showcasing your services, expertise, and local presence.
Customize your message. Highlight your specialties (emergency service, residential, commercial), service area, response time, or what makes you different (family-owned, licensed, insured).
Target homeowners in your service area. Focus on ZIP codes or cities you serve. Target older neighborhoods where service needs are highest.
Launch and track results. Your ad goes live within 24 hours. Monitor views and measure impact through phone calls, service requests, and booked jobs.
Affordable pricing that pays for itself
One emergency call or project pays for months of advertising. Start at $50/month and become the go-to contractor in your service area.