Home Services
September 30, 2025
Own your market when the AC breaks in July
HVAC companies use TV advertising to build year-round recognition that drives emergency calls and seasonal maintenance contracts.
Table of Contents
When the AC breaks on the hottest day of summer or the furnace dies in January, homeowners panic. They don't Google "best HVAC company"—they call the company they've heard of. TV advertising builds that recognition during the calm months so you're top-of-mind when emergencies hit.
Why HVAC companies advertise on TV
HVAC is an emergency-driven business with seasonal peaks. TV advertising ensures you're the company homeowners call when their system fails—and the one they book for maintenance before problems start.
Dominate peak season: Summer AC breakdowns and winter furnace failures create urgent demand. TV ads running during spring and fall build recognition so homeowners call you first when their system fails in July or January.
Fill the schedule year-round: TV ads don't just drive emergencies. They bring in scheduled work—new installations, seasonal tune-ups, system replacements, and maintenance contracts that keep your team busy during slower months.
Target homeowners in your service area: Advertise by ZIP code or city to reach homeowners in the areas you serve. Focus on neighborhoods with older homes and aging HVAC systems where replacement and repair needs are highest.
Build trust for big-ticket sales: New HVAC systems cost $5,000–$15,000. Homeowners choose companies that feel established and trustworthy. TV advertising positions you as the reliable local expert, not just another truck in the driveway.
Stand out from competitors: While other HVAC companies rely on Google Ads and door hangers, you're building real brand awareness. When homeowners see you on ESPN, local news, and streaming channels, you're the company they remember.
Real results HVAC companies are seeing
HVAC companies using Adwave report:
More emergency service calls from their target areas
Increased maintenance contract signups
Customers mentioning they saw the ad when calling for service
Higher conversion rates on system replacement estimates
How it works for HVAC companies
Provide your website. We create an ad highlighting your services, response time, and expertise in heating, cooling, and air quality.
Customize your message. Emphasize emergency service (24/7 availability), maintenance plans, new installations, or seasonal specials.
Target your service area. Focus on ZIP codes or counties you serve. Perfect for targeting older neighborhoods where systems need replacement.
Launch and track results. Your ad goes live within 24 hours. Monitor views and measure impact through call volume and service requests.
Affordable pricing that pays for itself
One emergency call or system replacement pays for months of advertising. Start at $50/month and fill your schedule year-round—not just during peak season.