Home Services
September 30, 2025
Be the pest control company they call immediately
When someone sees a roach, mouse, or termite, they call the company they recognize from TV. Build that recognition before the emergency.
Table of Contents
When someone sees a roach, finds a mouse, or discovers termites, they panic. They don't compare reviews—they call the pest control company whose name they already know. TV advertising makes you that company.
Why pest control companies advertise on TV
Pest control is both an emergency-driven business and a recurring-revenue opportunity. TV advertising helps you win both—the urgent calls and the ongoing service contracts.
Win emergency calls: When homeowners see roaches, mice, bed bugs, or wasps, they call immediately. TV advertising ensures your company is the name they remember in that moment of panic.
Build recurring revenue: TV ads drive both one-time treatments and ongoing service contracts (monthly, quarterly, annual). Recurring contracts are the foundation of a profitable pest control business.
Target homeowners by neighborhood: Certain neighborhoods have higher pest pressure or more homeowners willing to pay for preventative service. Target high-value areas with TV ads to build market share where it matters most.
Compete with national chains locally: Terminix and Orkin advertise nationally and dominate search results. You can compete by owning your local ZIP codes on TV—at a fraction of their advertising budget.
Build trust and credibility: People invite pest control into their homes. TV advertising makes you feel professional, licensed, and trustworthy—not just the cheapest option on Google.
Real results pest control companies are seeing
Pest control companies using Adwave report:
More emergency service calls from their target areas
Higher recurring contract sign-up rates
Customers mentioning they saw the ad when calling
Less reliance on expensive lead generation services
How it works for pest control companies
Provide your website. We create an ad highlighting your services, expertise, and local presence.
Customize your message. Emphasize specific services (termites, rodents, bed bugs, mosquitoes, wildlife removal) or preventative maintenance plans.
Target your service area. Focus on ZIP codes you serve. Target neighborhoods with higher pest pressure or more homeowners.
Launch and track results. Your ad goes live within 24 hours. Monitor views and measure impact through call volume and contract sign-ups.
Affordable pricing that drives recurring revenue
A few new recurring contracts pay for months of advertising. Start at $50/month and become the pest control company homeowners call first.