Legal
September 30, 2025
Be the lawyer people remember when they need help
Personal injury, family law, criminal defense—TV advertising builds the name recognition that brings clients to your firm.
Table of Contents
When someone gets injured, arrested, or needs legal representation, they don't search for hours—they call the attorney whose name they already know. TV advertising has been the gold standard for law firms for decades because it works. Now Adwave makes it affordable for solo practitioners and small firms.
Why law firms advertise on TV
Legal services are high-stakes decisions. Clients choose attorneys they've heard of—firms that feel established, credible, and trustworthy. TV advertising builds that reputation.
Be the name people remember: When someone gets injured in an accident, arrested, or needs a divorce attorney, they call the lawyer they've seen on TV. Name recognition is everything in legal services. You can't be hired if they don't know you exist.
Build authority and credibility: A TV commercial makes your firm feel established and trustworthy. Potential clients trust TV-advertised attorneys far more than random Google search results or Facebook ads.
Target your practice area geographically: Focus on the counties, cities, or regions where you practice law. Perfect for personal injury, family law, criminal defense, and other practice areas serving specific jurisdictions.
Compete with big firms: Large firms dominate TV advertising. Now solo practitioners and small firms can compete by owning their local market—without spending $10,000/month on ads.
Attract high-value cases: TV advertising reaches potential clients with serious legal needs—car accidents, workplace injuries, complex divorces, criminal charges. These are the cases that sustain your practice.
Real results law firms are seeing
Law firms using Adwave report:
More consultation requests from qualified potential clients
Clients mentioning they saw the ad when calling the firm
Increased name recognition in their practice area
Higher-value cases from clients who found them through TV
How it works for law firms
Provide your website. We create a professional commercial highlighting your practice areas (personal injury, family law, criminal defense, estate planning) and experience.
Customize your message. Adjust tone, emphasize specific case types, include your phone number prominently, and highlight results (settlements, case wins).
Target your jurisdiction. Go county-wide, city-wide, or statewide depending on where you practice law. Reach potential clients in your area.
Launch and track results. Your ad goes live within 24 hours. Monitor views and correlate with phone call volume and case inquiries.
Affordable pricing for any firm size
One retainer pays for months of TV advertising. Start at $50/month and build the name recognition that brings clients to your door. Big firms spend $10,000+ per month on TV—now solo practitioners and small firms can compete.