Political

September 30, 2025

Win local elections with affordable TV advertising

Local and state campaigns can now afford TV advertising. Reach voters where they watch—on streaming, cable, and broadcast.

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TV advertising is the most effective way to reach voters—but it's always been expensive. Presidential and congressional campaigns spend millions. Local campaigns get priced out. Adwave changes that by making TV accessible for city council races, school board campaigns, state legislature candidates, and ballot measures.

Why political campaigns use TV advertising

Voters make decisions based on name recognition and trust. TV advertising delivers both by putting your name and message in front of voters repeatedly, on the channels they trust most.

• Reach voters where they are: Voters watch TV—especially local news, sports, and primetime programming. TV ads reach people who may not be active on social media, don't read mailers, and skip political emails.

• Build name recognition fast: In local races, name recognition wins elections. Voters choose candidates they've heard of. TV advertising gets your name and face in front of voters repeatedly, building familiarity that translates to votes.

• Target by district or county: Advertise only in the specific areas where your voters live—your city council district, county, or state. No wasted spend on audiences outside your constituency.

• Fast turnaround for time-sensitive messaging: Launch ads within 24 hours. Perfect for responding to opponents, highlighting breaking endorsements, or making a final push before election day.

• Build credibility and trust: TV advertising makes candidates feel legitimate and serious. Voters are 4x more likely to trust TV ads than social media political content.

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Real results political campaigns are seeing

Political campaigns using Adwave report:

• Measurably higher name recognition in their district

• Voters mentioning they saw the ad when canvassing or phone banking

• Ability to compete with better-funded opponents

• Higher volunteer engagement from perceived campaign momentum

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How it works for political campaigns

1. Provide campaign website and messaging. We create an ad highlighting your platform, background, experience, and key issues.

2. Customize to match campaign tone. Adjust messaging, include your name and position clearly, highlight endorsements, or emphasize specific policy positions.

3. Target voters in your district. Focus on ZIP codes, cities, counties, or media markets that match your constituency. Reach only the voters who can actually vote for you.

4. Launch and adjust quickly. Your ad goes live within 24 hours. Monitor views, adjust messaging as the campaign evolves, and scale spend as election day approaches.

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Affordable pricing for local campaigns

Local campaigns can reach thousands of voters for $50–$250/month. Finally, TV advertising that grassroots campaigns can actually afford.

See detailed pricing or create your first ad free.