Travel
September 30, 2025
Inspire travelers to book their next getaway
Hotels, resorts, and tour operators drive bookings with TV ads that showcase destinations and inspire vacationers to plan their next trip.
Table of Contents
Travel is an emotional purchase. People book trips when they're inspired, relaxed, and dreaming about their next adventure. TV reaches them in that perfect mindset—sitting on the couch, watching their favorite shows, and open to the idea of a getaway.
Why travel businesses advertise on TV
Hotels, resorts, tours, and vacation rentals compete for travelers' attention. TV advertising lets you showcase your destination beautifully and reach travelers in the cities where they live—before they start searching online.
Showcase destinations visually: Hotels, resorts, and tour operators can show off their locations with beautiful visuals, compelling voice-over, and aspirational messaging. TV brings travel to life in a way photos and text cannot.
Target travelers in feeder markets: If you run a resort in Florida, advertise in Ohio, Pennsylvania, and the Midwest. If you're a tour operator in Hawaii, target California and the West Coast. Reach travelers where they live, not where they vacation.
Drive seasonal bookings: Run campaigns 2–3 months before peak season to fill rooms and tours. Pause ads when you're fully booked. It's flexible marketing that matches your capacity.
Build brand awareness for local attractions: Museums, boat tours, zip-lining, and local experiences can advertise to tourists already visiting the area. Reach them on the hotel TV or streaming apps they're watching.
Stand out from OTAs: Expedia and Booking.com dominate search results. TV advertising builds direct bookings by making travelers think of your property or tour first—before they search online.
Real results travel businesses are seeing
Travel businesses using Adwave report:
Increased direct bookings from feeder market campaigns
Travelers mentioning they saw the ad when booking
Higher off-season bookings from awareness campaigns
More tour and activity bookings from local targeting
How it works for travel businesses
Provide your website or booking page. We create a commercial showcasing your destination, amenities, or unique experience with beautiful visuals.
Customize your message. Highlight unique selling points (beach access, family-friendly, luxury spa, adventure activities, all-inclusive) and current offers.
Target feeder markets or local tourists. Go regional or national depending on your audience. Target cities where your guests come from or local markets for day-trip attractions.
Launch and track results. Your ad goes live within 24 hours. Monitor views and measure bookings through your reservation system.
Affordable pricing for travel businesses
A few bookings pay for months of TV advertising. Start at $50/month and test targeted campaigns in your key feeder markets.