Health and Wellness > Hair Salons
September 12, 2025
TV Advertising for Salons & Spas
Showcase transformations on the biggest screen in the house
Table of Contents
Your stunning transformations deserve an audience beyond Instagram followers. When local clients see your work on their TV screen, you're not just another salon, you're the destination they've been looking for.
If you're searching for salon marketing ideas that actually fill your appointment book, TV advertising might be the channel you haven't considered. And with campaigns starting at just $50, it's more accessible than you'd think.
Why TV Advertising Works for Salons and Spas
Beauty is visual. And there's no better visual medium than the biggest screen in your clients' homes.
Visual transformation power. Before-and-after shots, color corrections, and styling work look stunning on TV. Your best work becomes your best advertisement.
Aspirational appeal. TV positions your beauty business as a destination, not just a service. Viewers see premium brands on premium channels, and that includes your salon.
Local targeting. Reach clients within driving distance of your location. No more wasting ad spend on people who'd never make the trip.
Emotional connection. Beauty is personal. TV builds the kind of trust and familiarity that turns first-time viewers into loyal clients.
Seasonal promotions. Prom season, wedding season, holiday parties, and new service launches all benefit from the reach and credibility TV provides.
Real Results from Beauty Business TV Ads
Salons and spas that run TV campaigns consistently report:
Increased new client bookings after campaign launches, particularly from demographics that don't heavily use social media
Higher-value service requests from clients who recognize the brand and trust the quality
More gift card purchases during holiday campaigns when TV reaches gift-givers
Better staff recognition leading to requested appointments with specific stylists
The key difference? TV reaches people who aren't actively searching for a salon, but who suddenly think of yours when they need one. That's the power of brand awareness advertising.
How It Works for Salons and Spas
Getting your salon on TV is simpler than you'd expect.
1. Provide your salon's URL or social media. Adwave's AI creates a stunning commercial from your existing portfolio, photos, and branding.
2. Customize as needed. Feature your best transformations, your team, or your signature services. The chat-based editor makes tweaks simple.
3. Target beauty clients. Reach viewers in your area who care about self-care, style, and looking their best.
4. Launch and track. Your ad goes live within 24 hours on NBC, Hulu, ESPN, and 100+ premium channels. Monitor your dashboard for results.
The whole process takes less than 10 minutes. No video production experience required.
Affordable Pricing for Beauty Businesses
Salon and spa TV ads start at just $50. That's less than the cost of a single color service.
With recurring appointments and high lifetime customer value, building awareness through TV pays dividends for years. One new regular client from a TV campaign can generate thousands in revenue over time.
Compare that to boosting Instagram posts that disappear from feeds in hours.
Ready to Showcase Your Work?
Your transformations speak for themselves. TV gives them the stage they deserve.
Create your first salon ad free and see how it looks on the big screen. No credit card required, no production costs, just your work, showcased beautifully.