Home Services > HVAC
July 24, 2025
TV Advertising for HVAC Companies
Be the first call when systems fail.
Table of Contents
When the AC dies in July or the furnace quits in January, homeowners call the HVAC company they know. TV advertising for HVAC builds that name recognition year-round, so when emergencies hit, you're the first call, not the third quote.
HVAC is a trust business. Homeowners let you into their homes and depend on you for comfort. TV builds that trust before the temperature makes them desperate.
Why TV Advertising Works for HVAC
Heating and cooling emergencies don't wait. When systems fail, homeowners call the name that comes to mind first.
Be ready for emergencies. When systems fail, people call the first HVAC company they remember. TV builds that recall in ways digital ads simply can't.
Sell replacements proactively. Reach homeowners with aging systems before they fail. Brand awareness triggers action when they see your ad and think "we should probably get that checked."
Target your service area. Reach homeowners within your exact radius, not random leads from across the region. Every dollar goes to potential customers.
Seasonal messaging flexibility. Promote AC tune-ups in spring, heating prep in fall, and emergency service year-round. Timing your campaigns maximizes results.
Build trust before the visit. Customers who've seen you on NBC, Hulu, and ESPN are more likely to say yes to replacements and upgrades.
Real Results from HVAC TV Ads
HVAC companies who advertise on TV consistently report:
Higher close rates on replacement sales
Reduced dependence on seasonal Google Ads spikes
More direct calls instead of price-shopping leads
Increased maintenance agreements from brand-recognized customers
The math is simple: one extra replacement sale pays for months of TV advertising.
How It Works for HVAC
Getting your HVAC business on TV is easier than installing a new system:
Share your website or social media. Adwave's AI gathers your business information, images, and branding automatically.
Review your custom commercial. See a broadcast-ready 30-second ad in about 2 minutes.
Set your service area. Target homeowners within your exact service radius.
Launch and track results. Your ad runs on 100+ premium channels. Adjust messaging by season.
Affordable Pricing for HVAC
TV advertising for your HVAC business starts at just $50. That's often less than a single Google Ads click during peak season.
Adwave creates your commercial for free. You only pay when your ad runs.
Be the HVAC Company They Call First
When the heat wave hits or the cold snap comes, homeowners call the HVAC company they remember. Make sure that's you.
Ready to get started? Create your TV ad and see how your business looks on the big screen. It takes about 2 minutes and costs nothing to try.