Big Game Breakthrough
One Adwave customer will earn a national TV ad during the most-watched broadcast of the year. Not a Fortune 500 company. A small business like yours.
Feb 14
2027
100M+
Viewers
1
Finalist
One finalist gets a national TV ad and full creative support.
Your TV ad airs during the 2027 professional football championship broadcast on Sun, Feb 14, 2027
Our team will work with you directly to craft a broadcast-ready ad using Adwave's tools
Reach the largest TV audience of the year. A platform that used to be reserved for Fortune 500 companies.
Three steps. That's it.
Use Adwave to create your TV ad and launch a campaign. It's free to make your ad and campaigns start at just $50.
Submit your ad through your Adwave dashboard between March 1 and October 31, 2026. Tell us your business story.
Starting October 1, encourage your community to endorse your application in our public gallery. Adwave's selection committee evaluates applications based on endorsements, creative quality, and your business story.
Mark your calendar.
March 1, 2026
Start submitting your TV ad
October 1, 2026
Encourage your community to endorse your application
October 31, 2026
Last day to submit your ad
November 15, 2026
Last day for community endorsements
November 20, 2026
Will your business make the final cut?
Sun, Feb 14, 2027
The world finds out when the finalist's ad airs during the championship broadcast
For decades, TV advertising was reserved for big brands with big budgets. Adwave changes that. Now any business can create a professional TV ad and run it on networks like NBC, ESPN, and Hulu. Campaigns start at $50.
Big Game Breakthrough is our way of showing the country what's now possible. The mom-and-pop shop, the local service business, the new startup. They belong on TV too.
We're proving it on the biggest advertising stage in the world.
See how small businesses are already succeeding with TV advertising.
Small businesses across America are seeing real results with TV advertising.
"We got more calls in the first week than we usually get in a month. People said they saw us on TV and wanted to check us out."
Mike R.
Auto Repair Shop, Texas
"I never thought I could afford TV ads. Turns out I could. And it actually works better than the Facebook ads I was running."
Sarah K.
Boutique Owner, Florida
"Booked solid for 6 months after our first campaign. The legitimacy of being on TV is huge for a small business like ours."
Kenny P.
Real Estate Agent, Maryland
"My customers tell me they see my ad all the time. It makes my little bakery feel like a real brand. Worth every penny."
Maria G.
Bakery Owner, California
"The AI made my ad in like 2 minutes. I was skeptical but it looked professional. Way better than anything I could have made."
James T.
HVAC Contractor, Ohio
"We compete with big dealerships now. Having a TV commercial gives us instant credibility. Customers trust us more."
Farrow Harley-Davidson
Motorcycle Dealership, PA
"We got more calls in the first week than we usually get in a month. People said they saw us on TV and wanted to check us out."
Mike R.
Auto Repair Shop, Texas
"I never thought I could afford TV ads. Turns out I could. And it actually works better than the Facebook ads I was running."
Sarah K.
Boutique Owner, Florida
"Booked solid for 6 months after our first campaign. The legitimacy of being on TV is huge for a small business like ours."
Kenny P.
Real Estate Agent, Maryland
"My customers tell me they see my ad all the time. It makes my little bakery feel like a real brand. Worth every penny."
Maria G.
Bakery Owner, California
"The AI made my ad in like 2 minutes. I was skeptical but it looked professional. Way better than anything I could have made."
James T.
HVAC Contractor, Ohio
"We compete with big dealerships now. Having a TV commercial gives us instant credibility. Customers trust us more."
Farrow Harley-Davidson
Motorcycle Dealership, PA
Big Game Breakthrough is open to U.S. small businesses who meet our eligibility requirements.
Get started now so you're ready when applications open March 1st. Creating your first ad is completely free.
Create Your Free TV AdAdwave's selection committee evaluates applications based on three factors.
33%
Does your ad represent the quality we want to showcase?
33%
Does your business embody the small business spirit we want to champion?
33%
Does your business have an engaged community behind it?
Applications Open March 1, 2026
Start building your TV presence now so you're ready. Creating your ad is free. Campaigns start at just $50.
There's no application fee. You need to be an active Adwave subscriber with at least one live campaign to be considered. Campaigns start at $50, and creating your ad is completely free.
Start now! Create your first TV ad for free, launch a campaign, and you'll be eligible to apply when applications open March 1st.
During the endorsement period (Oct 1 to Nov 15), your community can register their support for your business. Community endorsements help us understand which businesses have strong local support and count toward 33% of your overall score. Endorsement scores are based on the number of unique endorsers, not total endorsements. Note that applications submitted earlier in the application period will have more time to collect endorsements before the November 15 deadline.
The finalist is revealed live when their ad airs during the championship broadcast on Sun, Feb 14, 2027. It's a surprise reveal for the public — even the finalist's identity won't be publicly announced until that moment.
Yes. You must maintain an active Adwave subscription from the time you apply through November 20, 2026. If selected as the finalist, you must remain subscribed through February 14, 2027.
Still have questions? Email breakthrough@adwave.com
Big Game Breakthrough is not sponsored by, endorsed by, or affiliated with any professional football league, team, or broadcast organization. This Program is governed by the laws of the State of Maryland. Void where prohibited. See Official Rules and Terms of Participation for complete details.