Home Services > Electricians
September 30, 2025
TV advertising for electricians
Electricians use TV advertising to build the local recognition that makes homeowners call you first for repairs, upgrades, and installations.
Table of Contents
Homeowners hire electricians they trust. Electrical work is expensive and potentially dangerous, so they choose companies that feel professional, licensed, and established. TV advertising builds that credibility faster than any other medium.
Why electricians advertise on TV
The electrical business is booming with panel upgrades, EV charger installations, and smart home wiring. TV advertising positions you as the trusted local expert homeowners call for these high-value projects.
Build instant credibility: Electrical work requires trust. TV advertising makes you feel professional, licensed, and established—not just another contractor with a truck. Homeowners choose electricians they've heard of.
Attract high-value projects: Panel upgrades ($2,000–$4,000), whole-home rewiring, EV charger installations, and smart home systems are where the profit is. TV ads reach homeowners planning these projects.
Target homeowners in your service area: Advertise by ZIP code to reach single-family homeowners. Focus on older neighborhoods that need panel upgrades and electrical modernization.
Win emergency and scheduled work: TV ads drive both urgent calls (power outages, circuit breaker issues) and planned projects (kitchen remodels, generator installations, landscape lighting).
Stand out from competition: While other electricians rely on Google Ads and contractor directories, you're building real brand awareness on channels homeowners watch every day.
Real results electricians are seeing
Electrical contractors using Adwave report:
More calls for panel upgrades and EV charger installations
Homeowners mentioning they saw the ad when requesting estimates
Higher conversion rates on expensive jobs (rewiring, generators)
More residential remodel and new construction referrals
How it works for electricians
Provide your website. We create an ad highlighting your electrical services, licensing, and expertise.
Customize your message. Emphasize specialties like residential, commercial, EV chargers, generators, smart home wiring, or emergency service.
Target your service area. Focus on ZIP codes or cities you serve. Perfect for targeting older homes needing panel upgrades.
Launch and track results. Your ad goes live within 24 hours. Monitor views and measure impact through call volume and project inquiries.
Affordable pricing that pays for itself
One panel upgrade or rewiring job pays for months of advertising. Start at $50/month and fill your schedule with the high-value work electricians want.