February 13, 2026
Amazon Freevee Is Now Prime Video With Ads: What Small Businesses Need to Know
Table of Contents
If you're looking for Amazon Freevee, here's what you need to know: Freevee no longer exists as a standalone service. Amazon shut down the Freevee app in September 2025 and folded all of its content into Prime Video with ads. But here's the good news for advertisers: what Freevee represented (free, ad-supported streaming with Amazon's targeting data) is now bigger than ever.
Prime Video's ad-supported tier now reaches 315 million monthly viewers globally and 130 million+ in the U.S. alone. That's the largest ad-supported streaming audience in the world. And because it's Amazon, every impression is backed by first-party shopping data that no other streaming platform can match. Amazon knows what people browse, what they search for, and what they buy.
The short version: Amazon Freevee became something much bigger. Instead of a separate free app, Amazon's ad-supported content now lives inside Prime Video, reaching a massive audience with the most sophisticated targeting and measurement capabilities in streaming.
For small businesses, Prime Video ad inventory is accessible through programmatic channels. Through Adwave, you can run ads on Prime Video and 100+ other premium channels starting at $50, with your 30-second commercial created automatically from your website URL in about 2 minutes.
What Happened to Amazon Freevee?
Amazon Freevee went through several name changes before being absorbed into Prime Video entirely.
The timeline:
2019: Launched as IMDb Freedive, then rebranded to IMDb TV
2022: Rebranded again to Amazon Freevee with expanded originals
November 2024: Amazon announced Freevee would be discontinued
September 2025: Freevee apps fully decommissioned
All Freevee content (originals like Jury Duty, Bosch: Legacy, and Judy Justice) migrated to Prime Video, where it remains accessible with ads. Amazon's reasoning was simple: eliminate the confusion of having two separate streaming apps and centralize everything under one platform.
The result? Amazon went from running a niche free streaming service to operating the largest ad-supported streaming platform in the world.
Why Prime Video With Ads Stands Out for Advertisers
Prime Video's ad-supported tier offers a combination of scale, data, and shopping integration that no other streaming platform can replicate.
315 million monthly viewers globally. Up from 200 million in April 2024, Amazon's ad-supported tier is the largest in streaming. In the U.S. alone, it reaches 130 million+ monthly viewers. About 88% of Prime Video users watch the ad-supported version rather than paying extra for ad-free.
Amazon's first-party shopping data. This is the killer advantage. Amazon knows what people search for, browse, and buy. No other streaming platform has purchase intent data at this scale. Advertisers can target viewers based on actual shopping behavior, not just demographics or content preferences.
Premium content library. Thursday Night Football, NBA games (11-year exclusive deal starting 2025-26 season), original series, and a massive movie library. This is premium, engaged viewing, not background noise.
Lighter ad load than linear TV. Prime Video runs 4-6 minutes of ads per hour (increased from 2-3 minutes at launch). Traditional TV averages 13-16 minutes per hour. Fewer ads means each spot gets more attention.
Prime Video Ad Formats
Amazon offers the most innovative ad format suite in streaming, going well beyond standard video spots.
Standard Video Ads (15s and 30s) Pre-roll and mid-roll spots within Prime Video content. Non-skippable, full-screen, sound-on. Available with pre-roll, mid-roll, and post-roll position targeting. The core format accessible through programmatic channels.
AI-Powered Pause Ads Launched in May 2025, these ads appear when viewers pause content. The AI matches the ad to what the viewer was watching (for example, showing a beachwear ad during a summer beach scene). Non-intrusive and contextually relevant.
Shoppable In-Stream Ads Viewers can add products directly to their Amazon cart from the TV screen using their remote. The ads pull real-time product data including pricing, deals, reviews, and Prime shipping eligibility. Brands using interactive streaming ads have seen 4.1x more add-to-carts and 1.7x more orders versus non-interactive ads.
Location-Based Interactive Ads Launched October 2025 specifically for local businesses. A single national TV spot transforms into thousands of location-specific variants at the ZIP code and state level. Customize messaging with local pricing, location details, and contact info. Dynamic click-through URLs based on viewer location.
Send-to-Phone Ads For non-Amazon products, these send a link or offer to the viewer's phone for follow-up action after the ad.
For small businesses, standard 30-second video ads are the primary format, with location-based interactive ads being a game-changer for local targeting.
What Does Prime Video Advertising Cost?
Amazon entered the streaming ad market with competitive pricing and has driven CPMs down across the industry.
Why Amazon pricing disrupted the market. When Amazon launched ads on Prime Video in January 2024, it flooded the CTV market with approximately 50 billion new ad impressions. This pushed CPMs down across the entire streaming landscape. Amazon's $25-35 CPM range undercut Netflix ($39-65 at launch) and Disney+ ($50+ at launch).
Amazon's data makes each impression worth more. The CPM reflects access to Amazon's first-party shopping data. You're not just reaching a streaming viewer. You're reaching a viewer whose shopping behavior is known, enabling targeting and attribution that connects ads to purchases.
Adwave gives you access to Prime Video inventory alongside 100+ other premium channels, starting at $50. AI creates your commercial, and you're live in about 4 minutes with phone, email, and chat support.
Who Watches Prime Video With Ads?
Prime Video reaches one of the most desirable advertising audiences in streaming.
Age: The largest viewer segment is 25-34 (32.6%), followed by 18-24 (29.2%) and 35-44 (17.2%). This is a younger, more active audience than traditional linear TV.
Income: Thursday Night Football viewers have a median household income of approximately $101,800, which is 16% higher than NFL viewers on linear TV. Prime membership itself acts as a natural income filter, as subscribers tend to have higher disposable income.
Sports audiences: Amazon's 11-year NBA deal (starting 2025-26) and Thursday Night Football bring massive, engaged sports audiences. TNF viewers aged 18-34 grew 37% over linear TV benchmarks. Campaigns running across multiple Prime Video sports see 24% higher interaction rates.
Scale: 88% of Prime Video users watch the ad-supported version. With 315 million monthly viewers globally and 130 million+ in the U.S., this is the single largest ad-supported streaming audience.
What this means for your business: Prime Video reaches a younger, higher-income audience at massive scale. The combination of premium content (sports, originals, movies) and Amazon shopping data makes it effective for virtually any business category, from home services to retail to automotive.
Prime Video Targeting Options
Amazon's targeting capabilities are built on the world's largest e-commerce dataset, giving it advantages no content-only platform can match.
Amazon Shopping Data: Target viewers based on what they search for, browse, and buy on Amazon. In-market audiences (actively shopping for specific categories), purchase-based audiences (recent buyers), and browsing behavior audiences are all available.
Geographic: National, state, DMA, and ZIP code-level targeting. The ZIP code targeting launched in October 2025 specifically to serve local businesses. This is one of the most granular geographic targeting options in streaming.
Demographic: Age, gender, household income, and household composition.
Streaming Behavior: Target based on content viewing patterns across Prime Video.
Ad Relevance (Cookieless): Amazon's AI-powered targeting solution launched in 2025 that extends addressability to up to 65% of previously anonymous impressions while lowering CPMs by up to 34%.
Remarketing: Target your own customer lists matched against Amazon's user base. Also target viewers who browsed similar products or purchased from similar brands.
Through programmatic channels (including Adwave), you access standard demographic and geographic targeting. The full Amazon shopping data targeting requires Amazon DSP.
How to Advertise on Prime Video
There are several paths to getting your ad on Prime Video (formerly Freevee content included).
Option 1: Amazon DSP (Managed Service) Amazon's team runs campaigns on your behalf with access to guaranteed inventory and priority placements. Minimum spend: $50,000. Best for large brands wanting the full Amazon data stack and white-glove service.
Option 2: Amazon DSP (Self-Service) You manage campaigns directly through the Amazon DSP console with full control over targeting, creative, and scheduling. Recommended minimum: $10,000 per campaign. Best for agencies and mid-size businesses with programmatic expertise.
Option 3: Programmatic (via Third-Party DSP) Amazon's streaming inventory is available through select third-party DSPs and SSPs. Buy alongside other streaming inventory in your existing programmatic workflow. Best for agencies running multi-platform CTV campaigns.
Option 4: Adwave The simplest path for small businesses. Adwave gives you access to Prime Video inventory alongside 100+ other premium channels, starting at $50. AI creates your 30-second commercial from your website URL. No Amazon DSP account needed, no $10,000 minimums, no media buying expertise. Live in about 4 minutes with phone, email, and chat support on every plan.
Measuring Prime Video Ad Performance
Amazon's measurement capabilities combine streaming data with the world's largest e-commerce dataset.
Closed-loop attribution. Amazon can connect ad exposure on Prime Video to actual purchases on Amazon.com. This is the gold standard of CTV measurement: did the person who saw your ad actually buy something?
Amazon Marketing Cloud (AMC). Privacy-compliant analytics environment for custom attribution models, audience overlap analysis, and full-funnel measurement. Available to Amazon DSP advertisers.
Cross-screen measurement. Deduplicated reach and frequency across Prime Video, Fire TV, Twitch, Amazon Music, and the broader Amazon ecosystem.
Complete TV. Launched in 2025, this tool manages reach and frequency across Prime Video and premium streaming partners simultaneously, with AI-powered optimization and up to 95% addressable inventory.
Through Adwave: When you run through Adwave, you get a real-time analytics dashboard showing performance across all channels. Simple reporting without navigating Amazon's enterprise advertising tools.
How [TV advertising attribution](https://adwave.com/resources/ctv-measurement-attribution-guide) works: Prime Video ads reach viewers during engaged, lean-back viewing of premium content. The viewer sees your ad, and when they need your service, your business has the advantage of recognition and trust. TV consistently ranks as the most trusted advertising medium, and Amazon's premium content environment reinforces that trust.
Common Questions About Amazon Freevee / Prime Video Advertising
Is Amazon Freevee still available? No. Amazon shut down the Freevee app in September 2025 and moved all content into Prime Video with ads. If you're looking to advertise on what was formerly Freevee, you're now advertising on Prime Video's ad-supported tier, which reaches a much larger audience (315M monthly viewers globally vs. Freevee's smaller standalone base).
Can a small business advertise on Prime Video? Yes. While Amazon DSP has higher minimums ($10,000-$50,000), Prime Video inventory is available programmatically through platforms like Adwave starting at $50. Amazon also launched location-based interactive ads in October 2025 specifically to serve local businesses with ZIP code-level targeting.
What makes Amazon's targeting different? Shopping data. Amazon knows what 300+ million customers search for, browse, and buy. No other streaming platform has this data. You can target viewers who are actively shopping for products in your category, recently purchased similar items, or match your customer profile based on verified purchase history.
How does Prime Video compare to Hulu or Peacock? All three are major ad-supported streaming platforms. Hulu (50M+ subscribers) offers deep TV show libraries. Peacock (36M+ subscribers) has NBCUniversal content and NFL games. Prime Video (315M monthly viewers, 130M+ U.S.) has the largest audience and Amazon's shopping data for targeting. Through Adwave, you reach all three simultaneously.
What's the best budget to start with? Through Adwave, start at $50 to test the platform. Most local businesses see meaningful results at $200 to $500 per month, delivering thousands of impressions across Prime Video and other channels in their target market. Amazon's competitive CPMs ($25-35 range) make your budget go further than on many premium streaming platforms.
Get Your Business on Prime Video
Amazon Freevee may be gone, but what it represented is now bigger than ever. Prime Video's ad-supported tier is the largest in streaming: 315 million monthly viewers globally, 130 million+ in the U.S., backed by Amazon's first-party shopping data for targeting and closed-loop attribution. With innovative formats like shoppable ads and ZIP code-level targeting for local businesses, it's the most powerful advertising platform in streaming.
Adwave puts your business on Prime Video and 100+ other premium channels in about 4 minutes, starting at $50.
Create your free TV ad now and reach Prime Video's 315 million monthly viewers.