Automotive > Auto Dealerships
October 28, 2025
TV Advertising for Auto Dealerships
Reach in-market car buyers in your primary market area
Table of Contents
TV still moves metal.
Streaming TV advertising lets dealerships target in-market car buyers in their specific primary market area (PMA) with precision that traditional broadcast can't match. Reach shoppers when they're ready to buy, not just anyone watching the local news.
Why TV Advertising Works for Auto Dealerships
In-market targeting. CTV advertising lets you reach buyers actively shopping for vehicles, not just broad audiences. Your ads appear for people researching cars, visiting auto sites, and showing purchase intent.
Conquest advertising. Target competitors' customers in your PMA. Reach people who've shown interest in competing brands or visited competitor dealership sites.
Visual showcase. Show your inventory, dealership, and sales events in full motion on the biggest screen in the home. Let viewers see the quality and selection you offer.
Event-driven campaigns. Perfect for year-end clearance, new model launches, and sales events. Launch campaigns quickly to support time-sensitive promotions.
Efficient spend. Target your PMA precisely instead of paying for broadcast waste. Every impression reaches someone in your market area, maximizing your advertising efficiency.
Real Results from Dealership TV Ads
Dealerships using targeted TV advertising see:
Increased showroom traffic during campaign runs
Higher lead quality from targeted in-market audiences
Better attribution than traditional broadcast
More efficient spend focused on specific market areas
When you target in-market shoppers instead of broad audiences, you're reaching people ready to make a purchase decision. That translates to showroom visits, not just impressions.
How It Works for Auto Dealerships
Provide your dealership URL. Adwave's AI creates a professional commercial from your inventory and branding automatically.
Customize as needed. Feature specific models, sales events, or financing offers. Adjust messaging for seasonal promotions.
Target in-market buyers. Reach shoppers actively considering vehicles in your PMA. Set geographic targeting to your market area.
Launch and track. Your ad goes live within 24 hours. Monitor campaign performance and showroom traffic.
Affordable Pricing for Dealerships
Auto dealer TV ads start at just $50. With average vehicle purchases in the tens of thousands, targeted TV advertising delivers strong showroom ROI.
Unlike traditional broadcast where you pay to reach everyone in a market, CTV lets you focus on in-market shoppers in your specific PMA. That efficiency means better results per dollar spent.
See detailed pricing or create your first ad free.
Fill Your Showroom with TV Advertising
TV advertising has always worked for auto dealers. What's changed is how precisely you can now target in-market buyers in your specific market area.
Stop paying for broadcast waste. Start reaching shoppers ready to buy. With Adwave, your dealership can launch professional TV campaigns that drive showroom traffic, starting at just $50.
Your next customer is watching TV right now. Make sure they see you.