Automotive > Tire & Wheel
November 24, 2025
TV Advertising for Tire Shops
Win business before the chains even enter the conversation.
Table of Contents
When drivers need tires, they think of the shops they know. TV advertising for tire shops puts your business in front of every car owner in your area, building the recognition that wins business before Discount Tire or Big O even enter the conversation.
The national chains have big marketing budgets. TV lets you match their visibility in your local market.
Why TV Advertising Works for Tire Shops
Tire purchases are planned but not urgent until they're urgent. TV builds awareness so you're the first call when the time comes.
Beat the chains. Goodyear, Discount Tire, and Big O have massive national budgets. TV levels the playing field in your local market.
Build pre-need awareness. Reach drivers before they need tires, so you're top of mind when they do. That recall wins the first call.
Seasonal timing. Promote winter tire specials, spring tire changes, and pre-road trip inspections. Strategic timing maximizes results.
Target local drivers. Reach car owners within your service area, not people across the state who'll never visit.
Bundle services. Promote alignments, rotations, and other services alongside tire sales. TV drives full-service awareness.
Real Results from Tire Shop TV Ads
Independent tire shops who advertise on TV consistently report:
Competing more effectively with national chains
Seasonal tire sales improve with timely TV campaigns
Service bundle sales increase from brand-aware customers
Customer perception improves: "they must be good, I see them on TV"
The insight: visibility creates credibility. When customers see you on the same channels as national brands, they trust you like a national brand.
How It Works for Tire Shops
Getting your tire shop on TV is easier than mounting a set of all-seasons:
Share your website or social media. Adwave's AI gathers your shop imagery, brands carried, and services automatically.
Review your custom commercial. See a professional 30-second ad featuring your tire shop in about 2 minutes.
Target your trade area. Reach car owners within driving distance of your location.
Launch and track results. Your ad runs on 100+ premium channels. Time campaigns to seasonal needs.
Affordable Pricing for Tire Shops
TV advertising for your tire shop starts at just $50. That's less than a tire installation.
Adwave creates your commercial for free. You only pay when your ad runs.
Win More Local Tire Business
The national chains don't own your market. TV gives you the visibility to compete for every driver in your area.
Ready to take on the big guys? Create your TV ad and see how your tire shop looks on the big screen. It takes about 2 minutes and costs nothing to try.