January 30, 2026
The Complete Guide to TV Advertising for Landscaping & Lawn Care Companies
Table of Contents
Homeowners drive past your work every day. They see the manicured lawns, the stone patios, the transformed outdoor spaces. But when they decide to upgrade their own yard, they call whoever comes to mind first. TV advertising makes sure your landscaping company is the name they remember.
The landscaping industry is intensely local and highly visual. Your work speaks for itself when people see it, but most potential customers never get that chance. They see your truck, maybe a yard sign, but they don't see the full transformation that makes your work impressive. TV advertising changes that equation, putting your best projects in front of homeowners throughout your service area.
Why TV Advertising Works for Landscaping Companies
Landscaping is a visual business competing for attention in a crowded market. TV advertising addresses your biggest challenges while leveraging your strongest assets.
Your work deserves to be seen in motion. A photograph of a completed patio is nice. Video of that same space transforming from bare dirt to an outdoor living area is compelling. TV lets you show the full scope of your work in ways that yard signs and truck wraps simply cannot. Drone footage of a property, time-lapse transformations, and seasonal color changes all come alive on screen.
Seasonal timing creates natural advertising windows. Homeowners think about their yards at predictable times. Spring brings thoughts of lawn care and fresh planting. Summer means outdoor living spaces and hardscaping projects. Fall triggers cleanup services and preparation for winter. Streaming TV advertising lets you align your message with these natural decision points, reaching homeowners when they're already thinking about their outdoor spaces.
Local targeting focuses your budget where it matters. Every landscaping company has a service radius, whether that's a single town or a regional market. TV advertising through streaming platforms lets you target specific ZIP codes, ensuring your ad reaches homeowners you can actually serve. No more paying to reach viewers three counties away who will never become customers.
Premium perception elevates you above competitors. The landscaping industry has low barriers to entry. Anyone with a truck and a mower can start a lawn care business. TV presence signals legitimacy and professionalism that separates established companies from weekend warriors. When homeowners see your company on the same screen where they watch their favorite shows, they perceive you as a serious business worth their investment.
Recognition builds recurring revenue. Landscaping thrives on maintenance contracts and repeat customers. A homeowner who hires you for spring cleanup often becomes a weekly mowing client, then a hardscaping customer, then a multi-year relationship. TV advertising builds the initial awareness that starts these long-term relationships, creating compounding value over time.
The Landscaping Business Advantage
Landscaping companies have natural advantages when it comes to TV advertising that many business owners don't realize.
High project values justify the investment. Weekly lawn maintenance might run $150-300 monthly, but design-build projects can reach $15,000-50,000 or more. Even routine services add up quickly across a season. A single new maintenance contract acquired through TV advertising can cover months of advertising cost, making the math work even for smaller operations.
Visual transformations are your best marketing. No other home service offers such dramatic, visible results. A new roof is functional but not exciting to look at. A plumbing repair is invisible. But a beautifully designed landscape is something homeowners can imagine enjoying every day. Before-and-after comparisons are inherently compelling content that captures attention and inspires action.
Seasonality creates urgency. Unlike some services that homeowners can postpone indefinitely, landscaping has natural deadlines. Spring planting has to happen before summer heat. Fall aeration has to happen before the ground freezes. Holiday lighting has to go up before December. This seasonality creates urgency that TV advertising can amplify, driving decisions during key windows.
Referral networks multiply results. Landscaping is neighborhood-based. When you do beautiful work on one property, neighbors notice. TV advertising combined with visible project quality creates a multiplier effect, where advertising drives new customers whose completed projects then attract their neighbors.
Real Results from Landscaping TV Ads
Landscaping companies running TV campaigns typically see increased estimate requests during campaign periods, customers specifically mentioning they saw the ad when calling, stronger close rates on proposals when prospects already recognize the company, and higher-value projects from homeowners who sought out the company by name.
The quality of leads often improves alongside quantity. Homeowners who call after seeing your TV ad have already formed a positive impression. They're not calling five companies looking for the cheapest mowing quote. They're calling you specifically because your advertising communicated professionalism and quality.
Companies also report that TV advertising supports premium pricing. When homeowners recognize your company from television, they expect professional-level service and pricing. This reduces the pressure to compete on price alone and helps maintain healthy margins on both maintenance and project work.
Commercial property managers notice TV presence as well. Property management companies want to work with established, professional landscaping firms that reflect well on their properties. A company visible on television presents the kind of credibility that attracts commercial contracts.
Seasonal Advertising Strategies
Timing your TV advertising to landscaping seasons maximizes your return on investment.
Spring campaigns (March through May) capture homeowners emerging from winter ready to address their yards. Start advertising 4-6 weeks before your busy season begins. Focus on lawn renovation, spring cleanup, mulching, and planting services. This is when annual maintenance contracts are decided, so building recognition early matters.
Summer intensity (June through August) reaches homeowners actively using their outdoor spaces and wanting improvements. Hardscaping projects, outdoor living spaces, irrigation issues, and landscape refreshes are top of mind. Homeowners sitting on their patios or hosting backyard gatherings are thinking about what they wish their yard could be.
Fall preparation (September through November) works for cleanup services, aeration, overseeding, leaf removal, and winterization. This is also when commercial property managers plan for the following year, making it a good time to build recognition for commercial contracts.
Winter planning (December through February) is when many homeowners dream about spring projects. Design-build consultations, hardscaping plans, and major landscape renovations often begin with winter conversations. Lower advertising costs during this period can build recognition efficiently.
Year-round presence keeps your company visible throughout the customer decision cycle. Even modest monthly investment during slower periods ensures you're remembered when homeowners are ready to act.
How It Works for Landscaping Companies
Getting your landscaping business on TV is straightforward with modern streaming platforms.
First, provide your company's website. Adwave's AI creates a professional commercial from your existing online presence. If you have project photos on your website, portfolio gallery, or social media, those become powerful visual content that showcases your transformation capabilities.
Second, customize your message. Highlight your specialties: design-build, maintenance programs, hardscaping, irrigation, or seasonal services. Mention certifications, insurance, warranties, or years in business. Feature your crew at work or satisfied customer testimonials if available.
Third, target local homeowners. Geographic targeting puts your ad in front of homeowners in your service area. Focus on established neighborhoods where homes have mature landscapes needing care, or newer developments where you want to establish presence. Target by ZIP code, city, or radius around your location.
Fourth, launch and track. Your ad goes live within 24 hours on premium streaming platforms. Monitor estimate requests, ask new callers how they heard about you, and track the correlation between advertising and incoming business.
What to Show in Your TV Ad
The most effective landscaping ads share certain elements that leverage your visual advantages.
Lead with transformation. Before-and-after comparisons are your most powerful asset. Show a bare backyard becoming an outdoor living space, an overgrown yard becoming pristine, or a dated landscape becoming modern and inviting. Let viewers see what's possible for their own property.
Use motion and scale. Drone footage showing the full scope of a property transformation, time-lapse sequences of projects progressing, or sweeping views of completed landscapes all leverage the video medium in ways static images cannot.
Show your team. Professional crews in branded uniforms, well-maintained equipment, and organized job sites communicate the quality of your operation. Homeowners want to see who will be working on their property.
Include seasonal relevance. If you're running a spring campaign, show spring services. Summer ads should feature outdoor living. Match your message to what homeowners are thinking about right now.
End with a clear call to action. Phone number, website, and a prompt to request a free estimate. Make it easy for interested homeowners to take the next step.
Affordable Pricing for Landscaping Companies
TV advertising for landscaping companies starts at just $50. Given that a single design-build project can exceed $20,000 and even basic maintenance contracts provide $1,500-3,000 annually, the investment required to acquire new customers through TV advertising is modest compared to the lifetime value of those relationships.
For effective campaigns, most landscaping companies find $200-500 monthly delivers consistent results. This investment reaches thousands of local homeowners repeatedly, building recognition over time.
Budget allocation suggestions:
For companies just starting with TV advertising, $200-300 monthly provides meaningful reach while allowing you to measure results. Run for at least 2-3 months before evaluating, as recognition builds over time.
Growing landscaping companies often invest $400-600 monthly, especially during peak spring and summer seasons. This level supports consistent presence throughout your service area.
Established companies expanding their reach or entering new markets may invest $800-1,500 monthly for aggressive growth campaigns.
See detailed pricing or create your first ad free.
Common Questions Answered
What should landscaping companies highlight in TV ads? Lead with visual transformations. Before-and-after comparisons are your most compelling content because they prove your quality better than any claim. Show your professional crew at work, well-maintained equipment, and completed projects. Mention years in business, licensing, insurance, and what differentiates your service. Avoid leading with low prices, which attracts price shoppers rather than quality-focused homeowners.
When is the best time for landscaping companies to advertise on TV? Spring (March through May) is peak decision season for lawn care and landscape projects. Start advertising 4-6 weeks before homeowners begin calling to ensure you're top of mind when they're ready. Summer works for hardscaping and outdoor living projects. Fall captures cleanup and preparation services. Year-round presence builds recognition that pays off in any season.
How do landscaping companies measure TV advertising success? Track estimate requests during campaigns versus baseline periods. Ask every caller how they heard about you and note which mention television. Monitor close rates with leads who mention TV versus other sources. Track average project values from TV-sourced leads versus other channels. Many companies see measurable increases in qualified leads within the first month.
Can small landscaping companies compete with larger operations on TV? Yes. TV advertising levels the playing field. What matters is the quality of your work, and before-and-after photos show that clearly. Smaller companies can build recognition quickly that would take years to develop through referrals alone. Streaming TV's lower minimum budgets make this accessible regardless of company size.
What makes landscaping ads different from other home services? Landscaping offers uniquely visual before-and-after transformations that work exceptionally well in video format. Unlike invisible services such as plumbing or HVAC, landscaping results are dramatic and easily shown. This visual advantage makes TV advertising particularly effective for landscaping companies compared to services where results are less visible.
The Bottom Line
Homeowners choose landscapers they recognize. When they're finally ready to transform their outdoor space, they call the company they've heard of, the one that feels established and professional enough to trust with a significant investment.
TV advertising builds that recognition. It keeps your landscaping company top of mind throughout the months homeowners spend thinking about their yards, ensuring you're the first call when they're ready to get estimates. The visual nature of landscaping work makes TV advertising particularly effective, letting homeowners see exactly what you can do for their property.
With project values that easily justify the investment and seasonal opportunities throughout the year, landscaping companies are ideally positioned to benefit from streaming TV advertising.
Ready to grow your client base? Create your first TV ad in minutes and reach local homeowners on streaming platforms, starting at just $50.