January 28, 2026
The Complete Guide to TV Advertising for Storage Facilities and Self-Storage
Table of Contents
When someone needs storage, they need it now. A move is happening, a home is downsizing, a business is expanding. The decision happens fast, and the facility that comes to mind first usually wins.
TV advertising puts your storage facility in front of local residents before they need you, building the name recognition that turns urgent searches into phone calls to your location instead of the national chain down the road.
With streaming TV, you don't need a massive budget to compete. Self-storage facilities can now run professional TV commercials starting at just $50, targeting viewers specifically in their service area.
Why TV Advertising Works for Storage Facilities
Storage is a trust-based, location-driven business. TV advertising addresses both of these factors better than most marketing channels.
Build local awareness. Most storage customers choose facilities within 10-15 minutes of their home or business. Streaming TV advertising lets you target exactly that radius, reaching the people most likely to become customers.
Establish credibility. Storage customers are trusting you with their belongings, sometimes for years. A TV presence signals stability and professionalism that builds confidence in your facility.
Compete with national brands. Public Storage, Extra Space, and CubeSmart advertise heavily on television. Local and regional facilities can now match that visibility in their own markets without matching those budgets.
Reach people before the need arises. By the time someone is actively searching for storage, they're comparing prices and locations. TV advertising builds familiarity earlier, so when the need hits, your facility is already on their mental shortlist.
Showcase your facility. Video lets you show clean units, security features, convenient access, and friendly staff in a way that static images can't match.
What Results Look Like
Storage facilities that advertise on TV typically see impact across several metrics.
Inquiry volume increases during advertising periods. When people need storage and already recognize your name, they're more likely to call you first rather than searching online and comparing five competitors.
Move-in rates improve as brand recognition reduces the "shopping around" behavior that leads prospects to choose purely on price.
Retention strengthens when customers feel they chose a reputable facility rather than just the cheapest option. They're less likely to move out for small price differences.
Commercial and business storage inquiries often increase, as TV advertising reaches business owners who need storage for inventory, equipment, or documents.
How to Get Your Storage Facility on TV
Getting your self-storage facility on streaming TV is straightforward with Adwave.
Start with your facility website. Our AI creates a professional commercial highlighting your location, features, and value proposition.
Customize your message. Emphasize climate control, 24-hour access, security features, or current move-in specials. Highlight whatever differentiates your facility.
Target your service area. Define the geographic radius your customers typically come from. Most storage facilities focus on a 10-15 mile radius around their location.
Launch and track. Your ad goes live on 100+ premium streaming channels. Monitor inquiry calls, website traffic, and move-ins to measure impact.
Affordable Pricing for Storage Facilities
TV advertising for self-storage starts at just $50 with Adwave. Consider the lifetime value: a single storage customer might rent a unit for months or years, generating hundreds or thousands in revenue. Even modest advertising that brings in a few additional customers pays for itself quickly.
For facilities with multiple locations, TV advertising can be particularly efficient. One campaign can drive awareness across your entire footprint.
Create your storage facility's TV commercial and start building the local recognition that fills units.
Common Questions Answered
When is the best time to advertise for self-storage? Storage demand peaks during summer moving season (May-September) and around the first of the month when leases turn over. Start advertising 4-6 weeks before peak periods to build awareness. Year-round presence works best for consistent occupancy.
How do I compete with national storage chains on advertising? You don't need to match their national budgets. With streaming TV, you can match their visibility specifically in your local market at a fraction of the cost. Focus on what differentiates you: local ownership, personal service, specific features, or competitive pricing.
What should I highlight in my storage facility TV ad? Lead with your strongest differentiator. Climate control, 24-hour access, advanced security, convenient location, or competitive pricing all work depending on your facility. Show the cleanliness and professionalism of your units and staff.
How do I track whether TV advertising is working for my storage facility? Ask new customers how they heard about you. Track inquiry volume and website traffic during campaign periods. Use unique phone numbers or promo codes in your TV ads. Compare move-in rates before and during advertising.
Your storage facility deserves the same visibility as the national chains. Get started with TV advertising and build the local brand recognition that keeps units filled.