September 30, 2025
Why TV Advertising Works for Home Services
Plumbers, electricians, HVAC, contractors—TV ads make your home service business the familiar name homeowners trust.
Table of Contents
Home remodeling represents one of the largest investments homeowners make outside of buying a home itself. Kitchen renovations, bathroom remodels, and room additions cost thousands to tens of thousands of dollars. Homeowners don't trust these projects to companies they've never heard of. They hire contractors who feel established, professional, and trustworthy. TV advertising builds that reputation.
When someone decides to remodel their kitchen or add a bathroom, they start with contractors they know by name. They might ask neighbors for recommendations, but they remember the companies they've seen advertising locally. Being that recognized name gives you a significant advantage before the first conversation even happens.
Why TV Advertising Works for Home Services
Remodeling decisions require deep trust. Homeowners are inviting contractors into their home for weeks or months. They're investing significant money in work they can't easily evaluate themselves. They need to believe their contractor is competent, honest, and will deliver quality work. TV advertising establishes that credibility through professional positioning and consistent visibility.
The home services opportunity is substantial. Kitchen remodels average $25,000-75,000+. Bathroom renovations run $15,000-40,000+. Room additions and whole-home renovations can reach six figures. Even smaller projects like deck building or basement finishing generate significant revenue. Customer relationships often extend to future projects, referrals, and maintenance work.
Yet attracting remodeling customers presents real challenges. Competition from other contractors, franchise operations, and handymen is intense. Price comparison makes differentiation difficult. Building the trust required for major investments takes time. Homeowners often delay projects while researching options.
TV advertising offers home services companies a powerful solution. Professional TV presence establishes credibility for major investments. You reach homeowners considering projects throughout your service area. Geographic targeting focuses on neighborhoods with appropriate homes and income levels. Video showcases your completed work and professional approach. Repeated exposure builds the familiarity that shortens the decision timeline.
The contractors who win major projects are those homeowners trust. TV advertising builds that trust efficiently.
How It Works for Home Services
Getting your remodeling company on TV is straightforward.
You provide your website or business information. Adwave creates a professional commercial highlighting your services, completed projects, and expertise.
In about two minutes, you see a broadcast-ready commercial featuring your company. You can customize to emphasize specific services—kitchens, bathrooms, additions, or whole-home renovations.
You target homeowners in appropriate neighborhoods. Focus on areas with homes that match your typical projects and income levels that support remodeling investment. Your ad runs on 100+ premium channels including HGTV, home improvement programming, and streaming entertainment.
Targeting Strategies for Home Services
Effective remodeling advertising reaches homeowners most likely to invest in home improvement.
Geographic targeting focuses on neighborhoods with appropriate housing stock. Target areas with homes 15-30+ years old that may need updating. Focus on income levels that support remodeling investment. Consider targeting specific neighborhoods where you've done successful work.
Demographic targeting refines your reach. Higher-income households invest more in remodeling. Homeowners in their 40s-60s often have both the financial means and the motivation to improve their homes. First-time homebuyers in fixer-uppers represent an emerging market.
Seasonal targeting aligns with project planning. Spring and summer are peak construction seasons. However, homeowners plan during winter months, so advertising year-round captures planners at different stages of the decision process.
Budget Considerations
TV advertising for home services starts at just $50 with Adwave. One remodeling project pays for years of advertising.
Consider the math: a bathroom remodel generates $20,000-40,000 in revenue. A kitchen project might bring $40,000-100,000+. The lifetime value of a remodeling client who returns for additional projects and refers neighbors can reach six figures.
A baseline investment of $2,000-4,000 monthly maintains consistent presence. Increased investment during spring and summer captures peak decision-making periods. Year-round advertising ensures visibility when homeowners start planning.
At an average CPM of $25, $3,000 monthly delivers approximately 120,000 ad views among homeowners in your target areas.
Adwave creates your commercial for free. You only pay when your ad runs.
Creating Effective Commercials
The most effective home services commercials showcase quality work while building personal trust.
Lead with completed projects. Before-and-after transformations demonstrate your capabilities powerfully. Beautiful finished kitchens and bathrooms inspire homeowners and prove competence.
Feature your team and approach. Homeowners want to know who will be in their home for weeks. Introducing key team members builds personal connection.
Emphasize process and professionalism. Address concerns about timeline, communication, and cleanliness. Remodeling is disruptive; messaging that acknowledges this and promises professional management resonates.
Include credentials and guarantees. Licensing, insurance, and warranties matter for major investments. Trust signals reduce perceived risk.
Show range of services if applicable. Some homeowners start with a bathroom and return for a kitchen. Communicating full capabilities builds future project potential.
Common Mistakes to Avoid
Some home services companies limit their advertising effectiveness through avoidable mistakes.
Focusing only on price attracts the wrong customers. Major remodeling clients choose on trust and quality, not lowest bid. Position on value, not cost.
Generic messaging fails to differentiate. What makes your work different? Design expertise, specific specialties, exceptional customer service? Communicate these clearly.
Inconsistent advertising prevents recognition building. Remodeling decisions take months. Consistent presence ensures you're visible throughout the homeowner's decision journey.
Neglecting service area definition wastes budget. Target neighborhoods where your ideal clients live and where you've done successful work.
Getting Started
Home services companies across the country are discovering that TV advertising builds the trust and recognition that wins major projects. Professional positioning differentiates you from budget contractors. Consistent visibility ensures you're considered when homeowners are ready to invest.
Your company transforms homes and creates spaces families love. TV advertising lets you demonstrate that quality to every homeowner in your market considering a renovation.
Ready to grow your remodeling business? Create your TV ad and see how your work looks on the big screen.
Common questions answered
Does TV advertising work for home services?
TV advertising helps home services companies build the trust required for major investments. Homeowners spending $30,000+ on a kitchen want a contractor they've heard of. TV creates that familiarity and positions you as established and professional. Many remodelers report that TV-driven leads close at higher rates because trust is pre-established.
What should a home services TV ad focus on?
Showcase beautiful completed projects—before-and-after transformations are powerful. Feature your team to build personal connection. Emphasize your process, communication, and professionalism. Include credentials and guarantees. Help viewers imagine their home transformed.
When should home services companies advertise on TV?
Homeowners plan remodeling projects year-round, but spring and summer see peak construction activity. Advertising in winter and early spring reaches planners. Year-round presence ensures visibility whenever homeowners start considering projects.
How do home services companies measure TV advertising success?
Track consultation requests and project inquiries during campaigns. Ask prospects how they found you. Monitor close rates on TV-driven leads versus other sources. Calculate cost per signed project and compare to project value. Many remodelers find TV leads are more trusting and easier to close.