Read video transcript
Kaimuki Dental Group. Care for your smile. Looking for dental services in Honolulu? At Kaimuki Dental Group, we provide everything you'll need. Fillings to whitening trays, implant crowns, clear aligners, and bruxism devices. We are dedicated to helping people achieve a lifetime of optimal dental health. Call us for an appointment today.
Blue and white panels show a tooth-brushing model, smiling patients, the office exterior, and the dental team. The final card lists kaimukidental.com, 808-737-7905, and 3221 Waialae Avenue, Suite 315, Honolulu.
The business goal
Kaimuki Dental wanted prospective patients to become familiar with the practice before making an appointment. The campaign introduced the practice and gave viewers a way to contact the team.
The campaign
The TV ad presented Kaimuki Dental’s services in Honolulu and closed with an appointment invitation. The original ad above shows the practice’s creative for that campaign.
What the practice reported
The biggest surprise was the quality of inquiries. People weren't just price shopping. They called because they felt like they already knew us.
The practice described familiarity in conversations with prospective patients. This customer feedback does not establish a measured increase in appointments or patient volume.
Applying the lesson
For a practice or an agency serving healthcare businesses, help people understand the services and how to request an appointment. Keep the same practice details on the ad, website, and business listings.
Across TV, search, and social, distinguish an inquiry from a booked appointment. Assess the quality of inquiries alongside the number received, using reporting appropriate to the practice’s privacy requirements.
