Read video transcript
Farrow Harley-Davidson. America's oldest Harley dealer. Since 1912, Farrow Harley-Davidson has been Ohio's original home for freedom on two wheels. Farrow is more than a dealership. It's a community. With the largest selection in the Midwest, your next ride starts right here. Farrow Harley-Davidson. Built to ride. Ready for you. Visit us on Farrow.com
Black and orange panels show motorcycle riders, a service workshop, and bikes on the open road. The final card shows Farrow Harley-Davidson, farrow.com, and Columbus and Sunbury, Ohio.
The business goal
Farrow Harley-Davidson wanted local riders to think of the dealership when they were ready to buy. The campaign focused on introducing the business to riders in its area.
The campaign
The TV ad featured the dealership’s riding community and directed viewers to Farrow’s website. Watch the original campaign creative above.
What the dealership reported
We wanted people in our area to think of us first when they're ready to ride. TV gave us that presence.
Farrow’s account describes greater local visibility. It does not provide a measured sales increase or isolate the effect of TV from the dealership’s other marketing.
Applying the lesson
For a dealership or its agency, connect awareness advertising to useful inventory and contact pages. Give interested riders a direct route to ask about a bike, arrange a visit, or request a test ride.
A broader campaign can use TV to introduce the dealership and search and social to support interest in specific bikes. Track website inquiries and booked visits as separate steps, and compare them with dealership records where available.
