How Mountain Burger Increased Revenue

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150%

Increase in reservations
20%

Increase in monthly revenue
47

New restaurant reviews

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of "de Finibus Bonorum et Malorum" (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, "Lorem ipsum dolor sit amet..", comes from a line in section 1.10.32.

The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from "de Finibus Bonorum et Malorum" by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.

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Common questions answered

Can TV advertising really help a small restaurant?

Yes. Restaurants often see strong results from TV advertising because food is visual and emotional. TV reaches people during relaxed evening hours when they're making dining decisions. The key is consistent local presence rather than one-time bursts.

How much did Mountain Burger spend on TV advertising?

Small business TV campaigns can start with modest budgets. The important factor isn't total spend but consistent presence over time and smart geographic targeting to reach actual potential customers within driving distance.

How long does it take to see results from TV advertising?

Most businesses see initial awareness lift within 4-6 weeks of consistent advertising. Measurable business impact typically follows within 2-3 months. TV advertising builds over time: the effects compound as familiarity deepens and brand recognition grows.

Can I replicate these results for my restaurant?

Results depend on your market, competition, and execution. The principles translate: consistent local TV presence, clear messaging about what makes you special, and patience to let awareness build. TV is not a quick fix but a sustainable way to build local brand preference.

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