Read video transcript
Music accompanies the on-screen images and text.
A property montage shows a modern home, kitchen, golf-course view, and bedroom. The original listing is 20835 NE 26th Place, Sammamish, WA 98074: five bedrooms, three bathrooms, 2,560 square feet, advertised at $1,260,000, overlooking the eighth tee in Sahalee. The final card identifies managing broker Kenny Patton and shows kenny.patton@compass.com and 425-894-8974. This is an example of the original ad, not a current property listing.
The business goal
For a real estate agent, a listing is also a chance to introduce the person behind it. Kenny Patton used Adwave to put property advertising in front of viewers and help sellers see how their homes were being marketed.
The campaign
This TV campaign featured a residential property and identified Kenny as the managing broker. The original ad above shows the property being advertised at the time; it is not a current listing.
What Kenny reported
Adwave helped me get more offers and secure additional listings!
Kenny described more offers and additional listings. This is his account of the campaign, without a measured lift or a claim that TV alone caused each outcome.
Applying the lesson
For an agent or an agency working with a brokerage, connect the property, the agent, and the next step. Send interested people to a current listing page with a clear way to ask about the home.
In a campaign using TV, search, and social, keep listing details consistent across placements. Measure property inquiries separately from inquiries by sellers looking for an agent.
