February 02, 2026
8 Powerful TV Advertisement Example Ideas for Small Business in 2026
Table of Contents
When you hear "TV advertising," you might picture million-dollar Super Bowl productions with celebrity endorsements. The reality, however, is that television has become one of the most powerful and accessible marketing channels for small and local businesses. The era of needing a massive budget and a national audience is over. Today, strategic, data-driven campaigns allow businesses to reach precise local households with compelling messages that drive real-world results. This isn't about competing with global brands; it's about connecting with the customers right in your service area.
This guide moves beyond theory to provide a practical breakdown of effective TV advertising. We will analyze eight distinct tv advertisement example types tailored for different industries, from local service providers and real estate agents to restaurants and automotive dealerships. For each example, we'll dissect the core strategy, outline the creative elements, and provide actionable takeaways you can implement immediately.
More importantly, we will demonstrate how these strategies are not just for big agencies. With innovative platforms like Adwave, creating and launching a professional, targeted TV campaign is simpler and more affordable than ever. Adwave streamlines the process, enabling you to use AI-driven tools to produce high-quality ads and place them on top networks, reaching the exact local audiences you need to grow your business. Forget the idea that TV is out of reach; it's time to see how it can become your most effective tool for customer acquisition.
1. Local Service Area Marketing (LSAM) Spots
Local Service Area Marketing (LSAM) represents a hyper-focused TV advertisement example designed for businesses whose success depends on geographic proximity. These are typically 15 to 60-second commercials created to blanket specific neighborhoods, zip codes, or designated market areas (DMAs) with a message of local expertise, rapid response, and community trust. LSAM is the go-to strategy for home service providers like plumbers, electricians, and HVAC technicians, where being "just around the corner" is a primary selling point.
The core principle is simple: instead of a broad, generic brand message, the ad directly addresses a localized need. This approach builds instant relevance and separates a local business from larger, more impersonal competitors. By emphasizing a specific service area, the ad tells viewers, "We are your neighbors, and we can be there fast."
Strategic Breakdown
Key Message: Proximity, speed, and local trust. The ad answers the viewer's implicit question: "Who can solve my problem right now, right here?"
Creative Elements: Often features the business owner or local technicians, vehicles with local branding, and testimonials from recognizable community members. On-screen text frequently lists specific towns, counties, or neighborhoods served.
Targeting: The ad's power comes from precise media placement. It runs during programming popular with local homeowners, like morning news, home improvement shows, or primetime local broadcasts, ensuring it reaches the right demographic within the target geography.
Actionable Takeaways & Adaptation
For small businesses, replicating this strategy is more accessible than ever. Instead of complex media buys, platforms like Adwave simplify the process, allowing you to target viewers by zip code with just a few clicks. This technology removes the high barrier to entry traditionally associated with local TV.
Pro-Tip: A powerful LSAM script explicitly names the service area. An HVAC ad might say, "Serving families in Springfield and Clark County for over 20 years," immediately connecting with the target viewer.
Consider these quick adaptations for your business:
Highlight Guarantees: Promote a "30-Minute Response Time" or "Same-Day Service" guarantee to underscore your local advantage.
Use B-Roll of Local Landmarks: Briefly show your service van driving past a recognizable park, school, or town sign to visually reinforce your community presence.
Track Performance by Area: Use call tracking numbers or unique landing page URLs for different geographic campaigns to see which neighborhoods deliver the best ROI.
This tv advertisement example is highly effective because it aligns the message, creative, and media placement with a single, powerful idea: local service. If your business thrives on serving a specific community, LSAM is a direct and impactful way to dominate your home turf. You can explore more about how to advertise on local TV to see how platforms are making this strategy accessible for any budget.
2. Real Estate Video Tours & Listing Showcase Ads
Real Estate Video Tours are a visually driven tv advertisement example that transforms property listings into compelling 30 to 60-second commercials. Designed for real estate agents and brokerages, these ads move beyond static photos to offer dynamic, cinematic showcases of homes for sale. The format leverages the power of video to create an emotional connection, allowing potential buyers to experience a property's flow, space, and key features from their own living rooms.
This strategy is highly effective because it aligns with modern homebuyer behavior, where video tours are an expected part of the research process. Instead of simply stating a property is for sale, the ad invites viewers on a virtual journey, highlighting everything from a gourmet kitchen to a stunning backyard oasis. This approach not only showcases the property but also positions the listing agent as a modern, professional, and tech-savvy expert in their market.
Strategic Breakdown
Key Message: Emotional appeal and aspirational living. The ad answers the viewer's question: "Could I see myself living here?"
Creative Elements: Typically features smooth, high-definition video footage of the property, aerial drone shots, upbeat background music, and on-screen text highlighting key features like square footage, number of bedrooms, and the listing price. A professional voiceover or the agent themselves guides the tour.
Targeting: Media buys are strategically placed during times when potential homebuyers are watching, such as weekend afternoons, evening news programs, and during popular home and lifestyle shows on networks like HGTV or DIY Network within a specific geographic market.
Actionable Takeaways & Adaptation
For independent agents or smaller brokerages, creating and placing these ads is no longer reserved for luxury firms. Platforms like __LINK_0__ enable agents to easily upload property videos and launch targeted campaigns in specific zip codes, making this high-impact strategy accessible and affordable. Beyond captivating TV video tours, effective local marketing strategies like utilizing professional real estate signs services are crucial for drawing attention to listings on the ground.
Pro-Tip: End every ad with a strong, clear call-to-action. Display the property address, the agent's website URL, and a dedicated phone number. Use a vanity URL like "123MapleStreetTour.com" to make it memorable.
Consider these quick adaptations for your listings:
Feature the Neighborhood: Include brief clips of local parks, popular cafes, or great schools to sell the community lifestyle, not just the house.
Create Time-Sensitive Ads: Promote an upcoming open house with on-screen text like "Open House This Saturday, 1-4 PM" to create urgency and drive foot traffic.
Rotate Listings: Keep your ad campaigns fresh by regularly swapping in new property videos. This ensures viewers don't repeatedly see a sold listing and demonstrates you have an active inventory.
This tv advertisement example excels because it leverages the immersive power of video to sell a vision. It turns a passive viewing experience into an active consideration, driving qualified leads directly to your listings. You can learn more about real estate advertising on TV to see how modern platforms can automate placement and maximize your reach.
3. Restaurant & Quick-Service (QSR) Digital Menu Ads
Restaurant & Quick-Service (QSR) Digital Menu Ads are a powerful TV advertisement example designed to trigger immediate hunger and drive sales. These are fast-paced, visually rich 15 to 30-second commercials that spotlight specific menu items, limited-time offers (LTOs), or seasonal promotions. The primary goal is to make the food look irresistible, creating an instant craving that motivates viewers to visit a location or place an online order right away. This strategy is essential for restaurants, cafes, and QSRs competing for "share of stomach" during key meal times.
The ad's effectiveness comes from its direct, sensory appeal. Instead of focusing on a broad brand story, it hones in on a single, delectable item. The commercial acts as a digital menu board brought to life, using high-quality visuals of sizzling burgers, melting cheese, or fresh ingredients to bypass rational thought and speak directly to a viewer's appetite. This approach is highly effective for driving impulse decisions, especially when paired with a compelling offer or call to action.
Strategic Breakdown
Key Message: Craveable food, great value, and easy access. The ad answers the viewer's question: "What should I eat right now, and where can I get it easily?"
Creative Elements: High-quality, close-up shots of food preparation and presentation are paramount. On-screen text emphasizes special pricing, LTOs, and clear calls to action like "Order Now on DoorDash" or "Visit Us on Main Street."
Targeting: Precision is key. These ads are scheduled during peak meal times (11 AM-1 PM for lunch, 5 PM-7 PM for dinner) and on programming popular with the target audience, such as live sports, primetime sitcoms, or food-centric streaming content.
Actionable Takeaways & Adaptation
For independent restaurants and local chains, this tv advertisement example is no longer reserved for national brands. Platforms like Adwave allow you to easily create and launch high-quality video ads, targeting specific zip codes around your locations during those crucial meal-time windows. This makes it possible to compete with larger chains for local viewership without a massive budget.
Pro-Tip: Use a "scarcity" or "urgency" angle. A script saying, "Our new Spicy Jalapeño Burger is only here for a limited time! Get yours before it's gone," creates an immediate need to act.
Consider these quick adaptations for your restaurant:
Create Daypart Variations: Run different 15-second ads for your breakfast, lunch, and dinner specials to maximize relevance throughout the day.
Integrate Delivery CTAs: Prominently feature logos of your delivery partners (Uber Eats, Grubhub) and a clear "Order Now" message to capture online sales.
Promote Bundles and Deals: Showcase a family meal deal or a "combo for $9.99" to appeal to value-conscious consumers and increase the average order size.
This ad format thrives because it combines a mouth-watering visual with a clear, time-sensitive call to action. By focusing on the product and placing the ad in the right context, restaurants can directly influence meal decisions and see an immediate return on their ad spend. You can learn more about how to advertise a restaurant to discover how modern platforms are leveling the playing field.
4. Automotive Dealership Inventory Showcase Ads
Automotive Dealership Inventory Showcase Ads are a quintessential TV advertisement example for moving metal off the lot. These are typically 30 to 60-second spots designed to highlight specific vehicles, current financing offers, and urgent sales events. The goal is to create immediate desire and drive foot traffic by combining compelling vehicle cinematography with irresistible financial incentives, making it a staple for new and used car dealerships alike.
This strategy works by directly appealing to in-market buyers with tangible offers. Instead of broad branding, the ad presents a solution: a specific car at an attractive price or payment plan. This approach is highly effective for promoting new arrivals, clearing out old inventory, or capitalizing on seasonal buying trends for trucks, SUVs, and luxury models.
Strategic Breakdown
Key Message: Urgency, value, and selection. The ad powerfully answers the viewer's question: "Where can I get the best deal on the car I want right now?"
Creative Elements: High-quality footage of vehicles, both on the road and in the showroom, is crucial. On-screen graphics clearly display APR percentages, lease specials, and sale end dates. A strong, friendly call-to-action from a sales manager or voice-over artist directs viewers to the dealership or website.
Targeting: Media placement is focused on programming that attracts automotive enthusiasts and in-market shoppers. This includes live sports, local news broadcasts, and shows on networks like MotorTrend, ensuring the message reaches an audience with high purchase intent.
Actionable Takeaways & Adaptation
Modern platforms are making this proven TV advertisement example more accessible than ever. For instance, Adwave allows independent dealerships to launch sophisticated, geo-targeted campaigns that were once only possible for major auto groups. This empowers them to showcase specific inventory to qualified local buyers without a massive media budget.
Pro-Tip: Lead with your most compelling offer in the first five seconds. A hook like, "Drive home a new F-150 for zero down and 0% APR," grabs attention immediately before the viewer can look away.
Consider these quick adaptations for your dealership:
Create Ad Variations: Produce multiple 30-second spots showcasing different vehicle classes like trucks, family SUVs, and sedans. Run them on different channels based on audience demographics.
Use Aspirational Imagery: Don't just show the car on the lot. Include short clips of the vehicle in aspirational settings, like a family loading up an SUV for a camping trip or a luxury sedan pulling up to a fine dining restaurant.
Track Digital KPIs: The goal is to drive action. Use unique URLs or QR codes in your ad to send viewers to specific inventory pages. Track website visits, test drive bookings, and online credit applications to measure the ad's direct impact.
This classic approach remains effective because it aligns a desirable product with a powerful incentive and delivers it directly to an interested audience. For dealerships looking to boost sales, it is a direct and results-driven strategy. You can discover more of the best advertising strategies for car dealerships to learn how to integrate TV with your broader marketing efforts.
5. Health & Wellness Professional Service Ads
Health & Wellness Professional Service Ads are a specialized TV advertisement example built to establish trust, expertise, and a personal connection with potential patients or clients. These 30 to 60-second spots are crucial for medical practices, dental offices, fitness centers, and wellness spas. Their primary goal is to cut through the clinical noise and present a practice as approachable, credible, and the ideal solution for a viewer’s health needs.
The strategy hinges on balancing professionalism with empathy. Unlike a retail ad pushing a product, these commercials sell a high-consideration service that directly impacts a person’s well-being. The ad must therefore not only inform but also reassure, creating a sense of comfort and confidence that motivates a viewer to book an appointment.
Strategic Breakdown
Key Message: Credibility, care, and a clear solution. The ad answers the viewer's core question: "Can I trust this professional with my health and well-being?"
Creative Elements: Often features the lead practitioner to build a personal connection, clean and modern office environments, and authentic patient testimonials. On-screen text highlights specializations, new patient offers, and easy booking information.
Targeting: These ads perform best when placed in programming that aligns with a health-conscious mindset. This includes local news (especially morning and evening segments), daytime talk shows, and lifestyle or health-focused cable channels. The goal is to reach viewers when they are considering self-improvement and personal care.
Actionable Takeaways & Adaptation
For independent practices, creating a professional-grade ad is no longer a barrier. AI-powered platforms like Adwave can produce polished commercials and precisely target local demographics, making it simple to compete with larger medical groups. This technology enables a local dentist or dermatologist to reach the most relevant households in their service area efficiently.
Pro-Tip: A powerful wellness ad moves beyond a list of services and focuses on the outcome. Instead of saying "We offer dental implants," a more effective script would be, "Get your confident smile back. Kaimuki Dental helps you eat, speak, and smile without hesitation."
Consider these quick adaptations for your practice:
Showcase Technology: Briefly feature modern equipment (like a 3D scanner or laser) to visually communicate a commitment to advanced, high-quality care.
Emphasize a Niche: If you specialize in pediatric dentistry, cosmetic procedures, or sports therapy, make that the central theme of the ad to attract a highly qualified audience.
Create Urgency with an Offer: Promote a "Limited-Time New Patient Special" or a "Free Consultation" to encourage immediate action and make scheduling the first appointment an easy decision.
This tv advertisement example is effective because it directly addresses the high-stakes decision of choosing a healthcare provider by building a foundation of trust. By combining a professional image with a message of genuine care, wellness ads can drive significant patient and client growth. You can learn more about creating your first medical ad to see how simple the process has become for local practices.
6. Retail & E-Commerce Flash Sale & Promotion Ads
Retail and e-commerce flash sale ads are a high-urgency TV advertisement example designed to drive immediate sales. These are typically short, energetic 15 to 30-second spots that announce a limited-time offer, a seasonal promotion, or a special discount. The primary goal is to interrupt the viewer's normal routine with an offer that is too good to pass up, compelling them to act now. This strategy is a staple for both brick-and-mortar stores and online retailers looking to boost revenue during key shopping periods.
The core principle is creating a sense of scarcity and urgency. Instead of focusing on long-term brand building, the ad’s entire focus is on a specific, time-sensitive call to action. It effectively tells the audience, "This deal won't last, so you need to visit our store or website today." This direct approach is perfect for clearing inventory, launching new products, or capitalizing on holidays like Black Friday.
Strategic Breakdown
Key Message: Urgency, value, and exclusivity. The ad answers the viewer's question: "Why should I buy from you right now?" with a clear, compelling discount.
Creative Elements: Fast-paced editing, bold on-screen text showcasing the discount ("50% OFF!"), countdown timers, and energetic music are common. The ad features appealing shots of the products on sale and clear instructions on where to shop (in-store, website, or app).
Targeting: These ads are most effective when placed on entertainment, lifestyle, and streaming platforms where viewers are in a more relaxed, purchase-receptive mindset. Scheduling is often concentrated around paydays and weekends to maximize impact.
Actionable Takeaways & Adaptation
For retailers and e-commerce businesses, this powerful TV advertisement example is now highly accessible. Modern platforms like Adwave allow you to launch targeted campaigns for promotional events without the traditional high costs or long lead times. This technology enables you to react quickly to market trends or inventory levels, getting a flash sale on air in days, not weeks.
Pro-Tip: A powerful flash sale ad uses a specific timeframe to heighten urgency. For instance, a script might say, "This weekend only! Get 40% off all winter coats at [Your Store] and online at [YourWebsite.com]."
Consider these quick adaptations for your business:
Create Ad Variations: Produce multiple 15-second versions of your ad, each highlighting a different product category to appeal to various segments of your audience.
Use Scarcity Language: Incorporate phrases like "While supplies last" or "Limited stock available" to encourage immediate action and prevent procrastination.
Track with Promo Codes: Include a unique, TV-specific promo code or QR code in your ad. This allows you to directly measure how many sales were generated by your television campaign.
This ad format is extremely effective because it leverages basic consumer psychology to drive a direct and measurable response. If your business needs to generate a quick surge in sales, a well-executed flash sale ad is one of the most powerful tools in your marketing arsenal. You can learn more about creating powerful TV ads that convert viewers into customers.
7. Legal Services & Financial Services Professional Ads
For professionals in legal and financial services, TV advertising is less about flashy sales and more about building foundational trust. This tv advertisement example is a 30 to 60-second spot meticulously crafted to convey authority, expertise, and reliability. It is the go-to strategy for law firms, financial advisors, and insurance agents whose currency is credibility.
The primary goal is to transform an abstract service into a tangible solution for a viewer's serious life problem, whether it's a personal injury, retirement planning, or tax issues. These ads position the professional as a knowledgeable and approachable guide, establishing them as the first call a potential client should make. The message is one of calm competence in the face of complexity and stress.
Strategic Breakdown
Key Message: Trust, expertise, and a clear path to resolution. The ad answers the viewer's question: "Who is qualified and trustworthy enough to handle my sensitive legal or financial situation?"
Creative Elements: Typically features the lead attorney or financial advisor speaking directly to the camera, often in a professional office setting. On-screen text highlights credentials (e.g., "Board Certified," "CFP®"), years of experience, and specific areas of practice like estate planning or investment management. Client testimonials are often used to provide social proof.
Targeting: Placement is critical. These ads perform best during news programming, financial news shows, and prime-time dramas that attract a more mature, affluent, and professional audience concerned with securing their future and protecting their assets.
Actionable Takeaways & Adaptation
Building a campaign around professional authority is highly achievable for solo practitioners and small firms. Instead of navigating complex broadcast TV buys, platforms like Adwave allow you to target specific demographics (age, income, interests) and geographies, ensuring your message about specialized services reaches the most relevant households.
Pro-Tip: A powerful script for this tv advertisement example focuses on empathy before expertise. Start with, "An unexpected injury can turn your life upside down. At Smith Law, we help you put the pieces back together," to connect emotionally before introducing credentials.
Consider these quick adaptations for your practice:
Offer a No-Obligation Consultation: Remove the primary barrier to entry by prominently featuring a "Free Case Review" or "Complimentary Portfolio Analysis" to encourage that first call.
Specialize Your Message: Instead of a general "financial advisor" ad, create specific spots for "Retirement Planning" or "College Savings" and target them to different demographic segments.
Use Compliant Language: Ensure all ad copy, especially claims about results, adheres strictly to state bar, FINRA, or other regulatory body guidelines to maintain professional integrity.
This approach is effective because it directly addresses the high-stakes nature of legal and financial decisions. By prioritizing trust and showcasing expertise, you build a brand that viewers will remember when they need a professional they can count on. You can explore more about how to advertise on local TV to learn how modern platforms make it simple to reach high-value clients.
8. Travel & Tourism Destination & Hospitality Ads
Travel and Tourism ads are an experiential TV advertisement example focused on selling a dream, not just a room or a ticket. These are typically 30 to 60-second spots that blend aspirational lifestyle imagery with time-sensitive offers to create a powerful sense of urgency and desire. For hotels, resorts, and tourism boards, the goal is to transport the viewer into the experience, making them feel the relaxation of a beach or the thrill of a city tour before they ever book.
The core principle is emotional connection. Instead of listing features, these ads showcase benefits: the memories made, the stress relieved, and the adventures had. By pairing stunning visuals with compelling calls to action like seasonal discounts or package deals, they bridge the gap between inspiration and conversion, prompting viewers to move from the couch to the booking website.
Strategic Breakdown
Key Message: Escape, experience, and exclusive value. The ad answers the viewer's desire for a getaway by presenting an attainable, attractive, and often time-limited opportunity.
Creative Elements: Features sweeping cinematic shots of landscapes, happy couples or families enjoying amenities, and vibrant local culture. On-screen text prominently displays special offers, package details, and a clear, direct booking URL or phone number.
Targeting: These ads perform best on lifestyle, travel, and entertainment programming, reaching audiences in a mindset of leisure and planning. Strategic scheduling during peak vacation planning seasons (e.g., early in the year for summer travel) maximizes impact.
Actionable Takeaways & Adaptation
For independent hotels or local tour operators, creating this high-end feel is no longer out of reach. Platforms like Adwave provide access to professional creative templates and precise audience targeting, allowing smaller businesses to compete with major chains by reaching travelers in specific geographic markets who are actively looking for their next destination.
Pro-Tip: Your opening shot is critical. Lead with your most compelling lifestyle image within the first three seconds, whether it's a pristine beach, a luxurious hotel suite, or a breathtaking mountain view, to immediately capture attention and stop channel surfing.
Consider these quick adaptations for your business:
Highlight a Package Deal: Instead of a generic "book now" message, promote a specific offer like a "Weekend Getaway Package" with included meals or a "Book Two Nights, Get the Third Free" deal.
Use Testimonial Overlays: Feature a short, glowing review from a past guest as on-screen text while showcasing beautiful B-roll. This adds a layer of social proof and authenticity.
Create Seasonal Variations: Run a "Cozy Winter Escape" ad in the fall and a "Summer Splash" campaign in the spring. Tailoring creative to the season makes the offer more relevant and timely.
This type of tv advertisement example excels because it sells an emotion first and a product second. If your business offers an experience worth dreaming about, this strategy is the most effective way to turn those dreams into direct bookings. You can learn more about creating affordable TV ads that make this high-impact approach accessible to any tourism business.
8 TV Advertisement Examples Comparison
From Idea to Broadcast: Making TV Advertising Your Reality
Throughout this guide, we've journeyed through a diverse landscape of TV advertisement examples, moving far beyond generic concepts to dissect the specific strategies that drive results. We’ve seen how a local plumbing service can use a direct, problem-solution format to generate immediate calls and how a real estate agent can use an immersive video tour to create an emotional connection with potential buyers. The common thread weaving through every successful campaign is not a colossal budget, but a smart, targeted strategy.
Each tv advertisement example served as a blueprint, revealing the core mechanics of effective communication. From the urgency of a retail flash sale ad to the trust-building narrative of a financial services spot, the goal is always the same: capture attention, convey value, and compel action in 30 seconds or less. This requires a deep understanding of your audience and a clear message that resonates with their immediate needs or long-term aspirations.
Synthesizing the Winning Formula
The most powerful takeaway from these varied examples is the principle of strategic alignment. Your ad's format, tone, and call to action must perfectly align with your business objective.
For immediate response (Restaurants, Retail, Local Services): The winning formula combines a clear offer, a sense of urgency, and simple contact information. The QSR digital menu ad and the flash sale promotion are prime examples of this direct-action approach.
For building consideration (Automotive, Real Estate, Travel): Success lies in showcasing the product or experience in an aspirational way. The goal is to plant a seed, making your dealership, listing, or destination the top choice when the customer is ready to buy.
For establishing trust (Legal, Financial, Health Services): The strategy shifts to credibility and reassurance. These ads often feature professional testimonials, clear explanations of services, and a calm, authoritative tone to build confidence in the provider.
The challenge has never been a lack of good ideas. Small business owners are incredibly creative and understand their customers better than anyone. The historical barrier has always been execution: the high cost of production, the complexity of media buying, and the absence of clear performance data. This is precisely where the old model of TV advertising fails small and medium-sized businesses.
The Modern Path to TV Success with Adwave
The strategies we've analyzed are no longer reserved for companies with dedicated marketing departments and six-figure budgets. The rise of AI-driven platforms has democratized the entire process, turning these effective ad frameworks into accessible, replicable templates. This is the core mission of Adwave.
We built Adwave to bridge the gap between a great idea and a high-performing TV ad airing on major streaming networks. By analyzing your website, our AI instantly grasps your brand identity, key offerings, and target audience to generate a broadcast-quality video ad in minutes. You can take the core concept from a successful tv advertisement example we discussed, like the inventory showcase for an auto dealership, and apply it directly to your business without needing a film crew or a creative agency.
Adwave then simplifies the most intimidating part: media placement. Instead of navigating complex negotiations, you can launch a targeted campaign on platforms like Hulu, ESPN, and Peacock with a budget as low as $50. You choose the specific geographic area you want to reach, ensuring your ad is seen only by potential customers in your community. Finally, you get real-time analytics to see exactly how your campaign is performing, allowing you to make data-driven decisions and optimize for the best possible return on investment. The power to create, target, and measure is now entirely in your hands.
Ready to stop just studying great ads and start running your own? With __LINK_0__, you can transform the insights from any tv advertisement example into a professional, targeted campaign in minutes. Visit Adwave to see how our AI can generate a broadcast-ready ad for your business and launch your first campaign today.