August 08, 2026
Wavemaker and Waverunner Together: Make the Ads, Run the Ads
Table of Contents
Adwave is an AI advertising suite with two live products that cover the full path from idea to live campaign. Wavemaker by Adwave makes the ads. Waverunner by Adwave runs them. You can use either on its own. Together, they remove the usual split between a creative tool and a media-buying stack.
This guide explains what each product does, how they hand off to each other, and which workflow fits your business.
The short version
Wavemaker turns a prompt, URL, or your own assets into polished video and image creatives sized for every placement. Waverunner reads your website, proposes ideal customer personas, generates or accepts creatives, and launches one campaign across Meta (Facebook, Instagram, and more), Google (YouTube and Search), Reddit, TikTok, web, mobile, and television from a single daily budget.
One suite. Two jobs. No agency required.
What Wavemaker does
Wavemaker is the creative engine. Paste a product URL, write a one-line brief, or bring your brand kit, and it writes the script, generates visuals, records voiceover, adds music and captions, and hands you platform-ready ads.
Use Wavemaker when you need:
Fast video variations for testing hooks and offers
Static image ads matched to your brand
Creatives you can export and use anywhere, including outside Adwave
A prompt-first workflow instead of starting from a live website scrape
Wavemaker lives at wavemaker.adwave.com. For the launch story, see Introducing Wavemaker.
What Waverunner does
Waverunner is the campaign engine. You paste your website URL. It proposes personas, builds image and video ads for those customers, and runs them across channels under one prepaid daily budget. You never open a Meta Ads Manager account, a Google Ads account, or a separate CTV vendor portal.
Use Waverunner when you need:
Ads generated from your live website
One budget across social, search, video, and TV
Geo targeting (city, state, or national)
A dashboard that blends delivery and response across channels
Waverunner lives at waverunner.adwave.com. For the launch story, see Introducing Waverunner.
How they fit together
Think of the handoff as two steps:
Make. Wavemaker (or Waverunner's built-in generation) produces the creatives.
Run. Waverunner packages those creatives into a multichannel campaign, charges your daily budget from a prepaid wallet, and reports results in one place.
Waverunner can generate ads on its own from your URL. You do not need Wavemaker to launch. Wavemaker shines when you want more creative control, more variations, or prompt-based production before (or alongside) a Waverunner campaign.
If you want the suite story in one page, start with Introducing Adwave.
Three common workflows
1. URL to live campaign (most common). Paste your site into Waverunner, approve personas and ads, set a daily budget from $30/day, and go live. This is the path in our getting started guide.
2. Prompt to creative, then campaign. Build variations in Wavemaker, pick winners, then run them in Waverunner across every channel from one wallet.
3. Creative-only. Use Wavemaker when you need finished ads for your own channels, an agency partner, or a future Waverunner campaign. Export and ship.
Pricing when you use both
Waverunner pricing is the campaign side of the suite:
$60 starter credit on signup so you can generate ads before you spend on media
Daily budgets from $30/day, charged from a prepaid wallet while the campaign is active
$60 starter credit for new accounts (activates with a deposit within 14 days)
No subscriptions or contracts; pause anytime and charges stop
Wavemaker pricing lives on wavemaker.adwave.com. For wallet mechanics, see how the Adwave wallet and daily budget work.
Common questions answered
Do I need both products?
No. Many businesses start with Waverunner alone because it creates and runs ads from a URL. Add Wavemaker when you want more creative volume or a prompt-first workflow.
Can I run Wavemaker creatives outside Adwave?
Yes. Wavemaker creatives are yours to use. Running them inside Waverunner is the shortest path to multichannel delivery from one budget.
Is Adwave only for TV?
No. TV is part of the mix. Waverunner campaigns also cover Meta, Google, Reddit, TikTok, web, and mobile from the same daily budget.
Where should a new user start?
If you have a website and want ads live today, start in Waverunner. If you want to explore creative angles first, start in Wavemaker, then move winners into a campaign.
Start with either product
Paste your URL into Waverunner to see personas and ads before you spend on media, or open Wavemaker with a prompt. For product pages, see Waverunner and Wavemaker.
