insights

The average U.S. household has 4 paid streaming subscriptions, spending $46 per month. 83% of American adults use streaming services.

guides

You've built an audience on social media. Maybe thousands of followers, maybe millions. But you know the truth: you're one algorithm change away from losing it all. Influencer TV advertisin...

guides

You watch the game every week. During commercial breaks, you see ads from national insurance companies, car brands, and fast food chains. And you think: there's no way I could afford to get my ...

insights

The average CTV CPM ranges from $25-35 for small business advertisers, with platform-specific rates varying from $10 (Hulu) to $65 (Netflix direct buys).

guides

Learn how HVAC companies, plumbers, and contractors can use TV advertising to become the first call in their service area. Includes budget planning, seasonal strategies, and creative tips.

case study

See how Kenny Patton Real Estate used CTV advertising to build local brand recognition and increase listing appointments by 25-30% over 6 months with a $750/month TV ad strategy.

guides

Learn how to advertise on Amazon Fire TV for your small business. Understand costs, targeting options using Amazon's shopper data, and how to access Fire TV inventory without massive minimums.

insights

Local TV advertising costs $20-40 CPM for streaming/CTV and $5-30 CPM for local cable. With platforms like Adwave, you can start for as little as $50.

guides

First, let's do the math on what $100 gets you in TV advertising. Understanding CPM: TV advertising is priced by CPM (cost per thousand impressions). On streaming platforms through services lik...

guides

You've heard the pitch: CTV advertising combines the impact of TV with digital-like targeting. But then comes the question that makes marketers hesitate: "How do I actually measure this?&q...