insights
Just 34% of U.S. households have pay-TV in 2025, down from 80%+ in 2011. See the cable decline data, cord-cutting trends, and what it means for advertisers.
insights
Hulu commands 2.1% of total TV viewing in the U.S. with approximately 51 million subscribers. Ranks #4 among streaming platforms.
guides
We tested 5 marketing channels at $50 each. See which delivered the best results for small businesses, including a surprising winner.
insights
$78K Average annual SMB ad budget $50 Minimum CTV campaign budget 86% SMB advertisers using or planning GenAI for video ads Article Conten...
guides
Learn how CTV retargeting works to reach website visitors on streaming TV. Technical guide covering pixels, attribution, and creative best practices.
insights
$27B Programmatic CTV spend (2025) 84% Share of CTV bought programmatically 75% CTV transactions now automated Article Content Programmati...
guides
Learn how to differentiate your local business from competitors. Actionable strategies to stand out, get noticed, and be the business customers choose.
insights
Ad-supported streaming has reached massive scale in the United States. Over 100 million subscriptions now generate billions of ad impressions every month, according to Antenna research. This repres...
insights
79% of U.S. households now own a smart TV, up from 66% in 2020. Parks Associates reports 68% of internet households have smart TVs.
insights
38% CTV share of total TV ad spend $33B U.S. CTV advertising spend (2025) 45% Projected CTV share by 2027 Article Content Connected TV (CT...