Expert insights and analysis on TV advertising trends and best practices.
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What the data shows Netflix's December 2025 performance tells a story of sustained growth that defied the typical seasonal slowdown. While many expected the holidays to scatter viewers across f...
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12.7% YouTube's share of total U.S. TV viewing #1 Largest streaming platform by viewing share +2.1pts Year-over-year growth in TV viewing share ...
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Amazon Prime Video reaches over 115 million Americans with advertising each month after launching ads in January 2024.
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Disney reaches 157 million ad-supported monthly active users across Disney+, Hulu, and ESPN+.
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A data-driven look back at which advertising channels delivered for small businesses this year. As 2025 comes to a close, small business owners are asking the question that matters most: what actua...
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Ad-supported streaming will grow from $54B to $218B globally by 2033. 73% of all TV viewing already occurs on ad-supported platforms.
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Cord cutting continues despite Q3 2025's surprising subscriber gain. Pay TV lost 5.8% YoY with 77M cord-cutter households now outnumbering cable.
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TV advertising costs are diverging: streaming CPMs stable at $26-27 while linear TV faces pricing pressure. See what this means for your advertising budget.
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CTV advertising is projected to reach $38 billion in 2026, with 14% growth continuing the channel's dominance. See the full market forecast through 2029.
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In Q2 2025, 73.6% of U.S. TV time was ad‑supported, up 1.2 points from Q1. Streaming led the ad‑supported mix.