Insights & Trends - Page 2

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Netflix held 9.0% of U.S. TV viewing in January 2026, second only to YouTube. Q1 2026 data, the rise of the ad tier, and what it means for small business advertising.

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Streaming hit a record 47.0% of U.S. TV viewing in January 2026 while cable sank to 20.0% in February. The full Q1 2026 breakdown and what it means for local advertisers.

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YouTube held 12.7% of U.S. TV viewing through January and February 2026, before the Super Bowl and Olympics temporarily pushed NBCUniversal-Versant ahead. What Q1 2026 means for local advertisers.

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American households average 3-5 streaming subscriptions at $61-70/month, with 83% of adults using streaming services. Updated Q4 2025 data on subscriber counts, spending trends, and advertising opportunities across platforms.

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CTV advertising CPMs range from $20-40, with Q4 2025 data showing continued compression as streaming inventory expands. Platform benchmarks, targeting tiers, and optimization strategies for every budget.

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A data-driven look at Q1 2026 CTV advertising trends for small businesses, covering what worked (live sports, creative rotation, multi-channel lift) and what to plan for Q2.

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Five political advertising trends shaping the 2026 midterms: CTV voter targeting, AI-generated campaign ads, first-party data strategies, and cross-screen attribution.

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The TV advertising trends actually working for small businesses in 2026, from AI-generated ads and hyperlocal CTV targeting to shoppable formats and self-serve platforms.

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U.S. CTV ad spending is set to hit $38B in 2026, up 14% YoY. See the latest forecasts, platform breakdowns, and what this growth means for small business advertisers.

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U.S. advertisers spent $33 billion on streaming TV in 2025, up 16% year-over-year. Explore the Q4 data by platform, buying method, and advertiser category, plus what it means for small business access to TV.