insights
CTV advertising grew 16% year-over-year in 2024. Spending projected to reach $33 billion in 2025. Digital video capturing 60% of TV ad spend.
insights
$50 Minimum budget for streaming TV ads 100+ Premium channels available to SMBs 56% Marketers increasing CTV spend in 2025 The small busin...
insights
150 million Americans watch YouTube on connected TVs monthly. YouTube now captures 11.6% of total TV viewing time.
insights
Netflix reaches 83.8 million U.S. subscribers. Ad-supported tier drives growth with 70M+ global ad tier members.
guides
Timing matters as much as creative in TV advertising. Run your campaign at the right moment and your message lands with audiences ready to act. Run it at the wrong time and you're competing aga...
insights
Amazon Fire TV has sold 250+ million devices globally with 14% North American market share. Complete breakdown of Fire TV adoption.
insights
Streaming on Roku devices accounts for 21.4% of all TV viewing, surpassing broadcast TV (18.4%). The Roku Channel alone captures 2.8%.
guides
Every business has a slow season. Restaurants go quiet in January. Retail slumps after the holidays. Home services slow in winter. Wedding vendors have off-season months. If you're searching fo...
insights
Digital live sports viewership growing 8.3% YoY while traditional declines. 60% of TV time now on streaming.
insights
Connected TVs capture 58% of streaming video time vs 48.6% on mobile. Where people watch matters.