insights
The average CTV CPM ranges from $25-35 for small business advertisers, with platform-specific rates varying from $10 (Hulu) to $65 (Netflix direct buys).
guides
Learn how HVAC companies, plumbers, and contractors can use TV advertising to become the first call in their service area. Includes budget planning, seasonal strategies, and creative tips.
case study
Kenny Patton spent $750/month on TV ads and grew listing appointments by 25%. Here's how he did it.
guides
Learn how to advertise on Amazon Fire TV for your small business. Understand costs, targeting options using Amazon's shopper data, and how to access Fire TV inventory without massive minimums.
insights
Local TV advertising costs $20-40 CPM for streaming/CTV and $5-30 CPM for local cable. With platforms like Adwave, you can start for as little as $50.
guides
First, let's do the math on what $100 gets you in TV advertising. Understanding CPM: TV advertising is priced by CPM (cost per thousand impressions). On streaming platforms through services lik...
guides
You've heard the pitch: CTV advertising combines the impact of TV with digital-like targeting. But then comes the question that makes marketers hesitate: "How do I actually measure this?&q...
guides
TV advertising for restaurants isn't just for national chains with million-dollar budgets. Today, independent restaurants and small chains use restaurant TV commercials to fill tables, launch n...
insights
77 million U.S. households have cut the cord, now exceeding the 69 million with traditional cable TV subscriptions. Cable penetration dropped from 88% to 35%.
guides
You've probably seen ads on Hulu during your own streaming sessions. Maybe you've even thought, "I wish my business could advertise there." Here's the thing: Hulu advertising ...