Insights

insights

TV advertising reaches 90% of U.S. households with 5x higher brand recall than social-only campaigns. Compare reach, attention, and effectiveness in 2025.

insights

72% of TV viewing time is ad-supported. 83% of U.S. adults watch streaming. Ad-supported viewing grew 43% in 2025.

insights

30-second ads achieve 96% completion rates and 24% higher conversions. Compare TV commercial lengths (15, 30, 60 seconds) to find the optimal format for your goals.

insights

Netflix CPM: $37. Pluto TV: $15. See 2024 streaming TV advertising CPM rates for every major platform and learn how to optimize your ad spend.

insights

TV advertising delivers 39% higher brand recall and $7 ROI per $1 spent. Learn how TV and digital compare on effectiveness metrics and when to use each.

insights

CTV ads achieve 95%+ completion rates compared to 80% on mobile. Learn what drives these differences and how to maximize your video ad performance.

insights

Streaming TV ad CPMs range from $15-35, averaging $25 for small businesses. You can start advertising on streaming platforms for as little as $50.

insights

45% of U.S. households use free streaming (FAST) services. Tubi has 100M+ monthly users. Complete breakdown of free streaming adoption.

insights

Peacock has 41 million paid subscribers as of 2025, generating $1.2B quarterly revenue. Complete breakdown of NBCUniversal's streaming platform.

insights

Hulu has 64 million paid subscribers in the US as of late 2025. Complete breakdown of Hulu's subscriber growth.