Expert insights and analysis on TV advertising trends and best practices.
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Streaming captures 44.8% of TV viewing vs cable's 24.1%. Complete comparison of viewership, demographics, and the shift in how Americans watch television.
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Netflix's ad-supported tier reaches 190 million monthly active viewers globally as of November 2025. In the U.S., 45% of Netflix households now watch on the ad tier.
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90% of U.S. households have CTV devices in 2025. Over 250 million CTV viewers. Streaming represents 43.8% of TV time.
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YouTube leads TV viewing with 13.4% share vs Netflix's 8.8%. Complete comparison of viewership, subscribers, and advertising opportunities.
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There are 36.2 million small businesses in the U.S. as of 2025, accounting for 99.9% of all businesses and 46% of private sector employment.
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TV generates 23% brand awareness lift vs 9% for digital. Complete breakdown of TV and CTV advertising effectiveness for brand building.
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46% of consumers trust TV ads vs just 19% for social media. Complete breakdown of consumer trust patterns across advertising channels.
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Peacock holds 1.6% of total TV viewing. NFL drives Sunday share to 2.0%. Monthly viewing grew 19% in October 2025.
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Car dealerships spend $528,923 annually on advertising with 65% going to digital. Complete breakdown of auto dealer TV and CTV advertising spend.
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Learn the key CTV advertising benchmarks for CPM, video completion rate, and ROAS. Use these industry standards to measure your connected TV campaign performance.