Expert insights and analysis on TV advertising trends and best practices.
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Free ad-supported streaming (FAST) accounts for 5.7% of U.S. TV viewing. 45% of households now watch FAST services.
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Americans spend $52/month on streaming in 2025, up 18% YoY. See how streaming costs compare to cable, subscription trends, and what it means for advertisers.
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Just 34% of U.S. households have pay-TV in 2025, down from 80%+ in 2011. See the cable decline data, cord-cutting trends, and what it means for advertisers.
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Hulu commands 2.1% of total TV viewing in the U.S. with approximately 51 million subscribers. Ranks #4 among streaming platforms.
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$78K Average annual SMB ad budget $50 Minimum CTV campaign budget 86% SMB advertisers using or planning GenAI for video ads Article Conten...
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$27B Programmatic CTV spend (2025) 84% Share of CTV bought programmatically 75% CTV transactions now automated Article Content Programmati...
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Ad-supported streaming has reached massive scale in the United States. Over 100 million subscriptions now generate billions of ad impressions every month, according to Antenna research. This repres...
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79% of U.S. households now own a smart TV, up from 66% in 2020. Parks Associates reports 68% of internet households have smart TVs.
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38% CTV share of total TV ad spend $33B U.S. CTV advertising spend (2025) 45% Projected CTV share by 2027 Article Content Connected TV (CT...
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U.S. advertisers will spend $33 billion on CTV/streaming TV ads in 2025. See spend by platform, growth trends, and what it means for your business.