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Expert insights and analysis on TV advertising trends and best practices.
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Disney reaches 157 million ad-supported monthly active users across Disney+, Hulu, and ESPN+.
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A data-driven look at which advertising channels delivered for small businesses in 2025, from streaming TV's breakthrough to social media's decline, plus lessons for 2026.
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Ad-supported streaming will grow from $54B to $218B globally by 2033. 73% of all TV viewing already occurs on ad-supported platforms.
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Cord cutting continues despite Q3 2025's surprising subscriber gain. Pay TV lost 5.8% YoY with 77M cord-cutter households now outnumbering cable.
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TV advertising costs are diverging: streaming CPMs stable at $26-27 while linear TV faces pricing pressure. See what this means for your advertising budget.
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CTV advertising is projected to reach $38 billion in 2026, with 14% growth continuing the channel's dominance. See the full market forecast through 2029.
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In Q2 2025, 73.6% of U.S. TV time was ad‑supported, up 1.2 points from Q1. Streaming led the ad‑supported mix.
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Streaming has already overtaken cable with 47.3% vs 26.7% viewing share. Learn about the historic crossover and what advertisers should do as cable continues declining.
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In July 2025, streaming accounted for 47.3% of U.S. TV time, a record high.
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FAST services capture 5.7% of TV viewing and grew 54% in 15 months while SVOD growth plateaus. Compare free vs paid streaming market share.
