Expert insights and analysis on TV advertising trends and best practices.
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Lower-income households watch 33% more TV than higher-income households. Complete breakdown of TV viewing patterns by income level.
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Baby boomers watch nearly 5 hours of TV daily, more than 3x millennials. Complete breakdown of generational TV viewing habits.
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Two years ago, creating a TV commercial meant months of planning, a production crew, and a budget that started at $5,000 and quickly climbed to $50,000 or more. Today, AI can generate a broadcast-r...
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Gen Z watches just 2.1 hours of TV daily, with 43% preferring YouTube and TikTok. Complete breakdown of Gen Z viewing habits and what it means for advertisers.
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Roku has 90 million streaming households as of January 2025. The #1 selling TV OS in US, Canada, Mexico. Over 50% of US internet households use Roku.
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Millennials watch 5.7 hours of streaming daily and 1.5 hours of linear TV. 92% use streaming services. Complete 2025 millennial viewing habits data.
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Compare Adwave's affordable TV advertising plans. All plans include AI ad creation, premium placements, and real-time analytics—starting at just $50/month.
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TV advertising reaches 90% of U.S. households with 5x higher brand recall than social-only campaigns. Compare reach, attention, and effectiveness in 2025.
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72% of TV viewing time is ad-supported. 83% of U.S. adults watch streaming. Ad-supported viewing grew 43% in 2025.
![How Long Should a TV Commercial Be? [2025 Data]](https://media.adwave.com/fia320z3blxi/3wGAsYnsbANvWE28qWdkjQ/cf187b1497773d246b09cea7fea9ea31/hero.png)
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30-second ads achieve 96% completion rates and 24% higher conversions. Compare TV commercial lengths (15, 30, 60 seconds) to find the optimal format for your goals.