David Martin is an experienced advertising and technology leader with a background in building and scaling video and media platforms. His career has focused on the practical side of advertising, creating products that balance creative impact with real business results.
As a co-founder of Adwave, David brings deep industry knowledge to the mission of making television advertising accessible to small businesses. He focuses on product direction and execution, helping remove the traditional barriers of cost, complexity, and time so businesses can launch effective TV campaigns with confidence.
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A practical guide to building a sales funnel for your small business, covering each stage from awareness to retention with actionable strategies and real-world examples.
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A practical guide to calculating customer lifetime value for small businesses, with formulas, industry benchmarks, and how CLV should shape your ad spend decisions.
Healthcare > Chiropractors
Independent chiropractors can compete with franchise chains using streaming TV. Build patient trust, target local neighborhoods, and grow your practice starting at $50.
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The FCC's lowest unit rate can save political campaigns thousands on broadcast TV. Find out who qualifies, when it applies, how to verify rates, and where CTV fits in.
Education & Enrichment > Dance Studios
See how TV advertising helps dance studios reach local families, boost enrollment during peak seasons, and stand out from competing activities. Covers targeting, costs, and ROI for studios of every size.
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Discover the advantages of advertising on tv: how it delivers reach, trust, and ROI.
Retail > Sporting Goods
Reach active consumers where they watch with targeted streaming TV ads for your sporting goods store. Seasonal campaign strategies and budget tips for local retailers.
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Real pricing for every local ad channel in 2026: streaming TV, Google, social media, direct mail, radio, print, and outdoor. Plus budget allocation guidance.
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Practical advertising strategies for city council, county commission, and school board candidates. Covers TV, direct mail, digital ads, and budget planning for local races.
Retail > Gift & Specialty
Showcase your curated products and store atmosphere on streaming TV. Seasonal strategies, targeting tips, and budget guidance for independent specialty retailers.
Retail > Apparel & Boutiques
Showcase your boutique's style on streaming TV to build brand recognition and drive store traffic. Target local fashion customers with campaigns starting at just $50.
Education & Enrichment > Tutoring
Reach parents before enrollment windows open. Learn how tutoring centers and test prep businesses use TV advertising to build trust and grow student enrollment.
